Research On Corporate Business Marketing Strategy Of Q Bank

The competitive situation of China’s financial market,after China’s accession to the World Trade Organization,along with the deepening of the reform and opening up in the economic level,has been quietly changed.Firstly,the marketization of interest rate,financial disintermediation and the "Internetization" of finance are constantly evolving and evolving.Secondly,the number of commercial banks,especially those serving the real economy,is also increasing.Therefore,at this time,the business development of commercial banks is bound to meet a more severe test,and the competition will tend to become white-hot.The core business of commercial banks is corporate business.How to seek innovation from the perspective of marketing in the core business to face the opportunities and challenges mentioned above is the key issue to achieve sustainable development.This paper will focus on the research of Q Bank,combine the internal and external marketing environment with modern marketing theory,and analyze the current development of Q Bank’s related businesses and the existing strategic problems at the marketing level from different perspectives based on the field survey of Q Bank’s corporate business marketing.On this basis,it proposes how to improve the marketing strategy of the bank’s core business and the corresponding measures to ensure the implementation of the measures.At the same time,through the analysis based on STP theory,we can help Q Bank segment its customers and accurately position its target market.Finally,through this study,Q Bank’s corporate business has a clear direction of marketing strategy optimization and clear positioning.Starting from the four angles of product,price,channel and promotion,the Bank has rebuilt its marketing system,which is more targeted in corporate business.The disadvantage of Q Bank lies in the imperfect marketing system in terms of product innovation,price adjustment,promotion direction and building channels,but its own brand effect and customer influence still have advantages.