Research On International Investment Risk Management And Control Of The Internet Enterprises Under The "Belt And Road" Initiative

China's Internet industry has a leading advantage in the areas of industrial ecology,human resources and capital.Against the background of increasing competition in the domestic market and the country's “Belt and Road” initiative,it is a general trend to carry out international investment.However,there are significant differences of the countries along the “Belt and Road” in political systems,economic and social systems and development levels,legal systems and policy systems,culture and religion,etc.China 's Internet companies will encounter a variety of international investments risks.On the one hand domestic scholars have done little research on the risk of international investment of Internet companies,while on the other hand the ISO31000 risk management standard can make up for the gap in the construction of Internet companies' international investment risk management control system.First,by reviewing the previous literature and analyzing the current status of international investment and risk management and control of Internet companies in China,it is found that Internet companies in China lack overall high-level risk management process guidance for international investment risks.Secondly,based on the ISO31000 standard and borrowing basic theories such as risk identification and analysis methods,a risk management framework for international investment based on the ISO31000 standard was designed.Among them,the risk analysis model is constructed from three aspects: the macro environment level,the meso industry environment level,and the micro enterprise internal environment.Third,this article analyzes the experience and deficiencies of international investment risk management under the “Belt and Road” initiative by taking a naturalized global Internet company Cheetah Mobile as a specific case.Finally,the corresponding countermeasures are proposed from the three levels of government,industry and enterprise.For example,the government needs to establish a risk early warning system,conclude multilateral cooperation agreements,and give more policy support.While industry regulators should implement dynamic supervision.And industry associations should play an intermediary role.What's more,it is necessary for enterprises to establish and improve a risk management and control system,localize operation and management,and focus on technological innovation and market demand.