The Optimization Research Of Cheetah Mobile Business Model

Internet companies are new-type enterprises based on the network.Their most important feature is the rapid growth and huge development potential brought by the continuous expansion of uses.Due to the virtual nature of the Internet companies' trading market,the uncertainty of growth cycle and the externality of the network,Internet companies have the unique characteristics of less physical assets,unique business models and high risks compared with traditional enterprises.The Internet has brought the world to a fast-changing,dynamic environment that has not only changed our daily life,but also reshaped the entire business world.In the second half of the Internet competition,the business model has become the highest form of corporate competition.However,the business model is not a simple profit model.In a sense,it is more challenging than technological innovation or product innovation.It is of certain significance to the research of the emergence and discussion of the business model of Internet companies.Cheetah Mobile is one of the representative Internet companies in China.With the popularity of smartphones and the successful development of mobile Internet,it listed in 2014.It has also changed the track to enter the content field due to the competition of homogeneous products and the overseas realization of products.And finally committed to the third stage of artificial intelligence industry recent years which is the most absorbing industry.This article reviews the company's development history and analyzes the different business models of the company's three phases.Based on the theory of business model elements,especially Alexander Osterwalder's business model canvas,this thesis analyzes the development of Cheetah Mobile.The paper proposes to use the advantages of the company to create value for the upstream and downstream of the industry chain based on the user needs,and to build an ecological business model to generate new competitive advantages through an open platform and integration of the internal and external resources.