Research On The Time And Space Differentiation Of Rural Tourist Source Market In Linyi Mountainous Area

With the rapid development of urbanization,people's way of traveling has changed accordingly,and rural tourism has developed rapidly.First of all,this paper expounds the research background,research significance,research content and research methods;secondly,it combs the relevant literature at home and abroad,systematically and comprehensively studies the relevant theoretical basis,providing theoretical support for this paper;thirdly,from the perspective of the tourist market,based on the demographic characteristics of the tourist market,the consumption characteristics of tourists,the behavior characteristics of tourists,and the bias of the destination tourist market In four aspects,three typical villages were investigated and studied,and the influencing factors were analyzed.Finally,the spatial-temporal differentiation of the tourist market of rural tourism typical villages in Linyi mountainous area was studied and the following conclusions were drawn:(1)In the horizontal aspect of time scale,the passenger flow of lijiashiwu village shows a downward trend;in the general aspect,the passenger flow of yayougou village shows a steady upward trend;in the vertical aspect of time scale,the passenger flow of simindong village fluctuates greatly,with an upward trend,but not obvious;in the vertical aspect of time scale,the three typical villages have the largest passenger flow on labor day and national day,the smallest passenger flow during Qingming Festival,the Spring Festival and the national day The passenger flow of Dragon Boat Festival is relatively balanced.(2)In terms of geographical concentration index of typical rural tourism villages in Linyi mountain area,the concentration degree in Linyi city is less than that in Shandong Province,which indicates that the source of tourists in Linyi city is relatively scattered.In the provincial scope,the tourism flow of rural tourism typical villages in Linyi mountain area is mainly in the central area,coastal area and southwest area of Shandong,which account for 88.72% of the tourism flow of rural tourism typical villages in Linyi mountain area.(3)Within the city area,lijiashiwu village tourism flow forms the central and northern areas of Linyi,accounting for 70.96%;yayougou village tourism flow forms the central and Yishui areas of Linyi,accounting for 80.5%;simindong village tourism flow forms the central and northwest areas of Linyi,accounting for 82.99%.(4)Among the three typical villages,the tourist attraction radius of yayougou village is the largest,accounting for 62.12% of the tourist market share within the attraction range of 0-239 km,and the tourist market is relatively scattered in the spatial distribution;the tourist market share of simindong village is 71.63% within the attraction range of 0-203 km,and the tourist market fluctuates within a certain range;the tourist attraction radius of lijiashiwu village is the smallest,accounting for 62.12%of the tourist market share within the attraction range of 0-239 km,and 71.63% of the tourist market share within the attraction range of 0-203 km Within 0-157 km,it accounts for 78.14% of the market share of the tourist market.The attraction distribution of the tourist market is extremely uncoordinated,and the tourist market is relatively concentrated.(5)The typical rural tourism villages in Linyi mountainous area have developed rapidly,but there are still some problems: the market of tourist resources is small,urban families should be the main market,local tourist resources should be based,and the domestic market should be expanded;the infrastructure is relatively weak,so the capital investment should be increased,and the infrastructure construction should be improved;the service level and quality of service personnel need to be improved,and the comprehensive factors of service personnel should be carried out regularly Quality training to improve the quality and level of service personnel in typical villages;insufficient measures to protect the natural ecological environment of typical villages should be taken in accordance with the sustainable development theory to protect the ecological environment;serious homogenization of tourism products should enrich tourism products,innovation and quality;lack of publicity,online and offline should be used to strengthen tourism promotion and enhance influence.