Financial Analysis Of Bright Dairy Based On The Harvard Framework

Since the melamine accident,dairy products have always been of concern.China is the dairy export and import power,milk production and imports are in the top three in the world,but the average to each household's milk consumption is still low.At present,China's urbanization speed is getting faster,the residents' income is improved,the "child ends one" policy is introduced and the health consciousness is enhanced.The dairy industry is continuing structural adjustment.In the long run,the dairy industry still has room for growth.Once dairy industry giants one of the bright dairy industry,performance in recent years and Yili,Mengniu far worse,there is the risk of being squeezed out of the first echelon of dairy products.In order to help the top more clearly understand the company's operating status,profitability,this article choose to use Harvard analysis framework for the light dairy industry to make a comprehensive financial analysis.Harvard analysis framework and traditional financial analysis is different from the strategic analysis as a starting point,pointed out that the internal and external risks facing enterprises,analysis of the dairy industry trends,combined with the enterprise's financial data,accounting policy analysis,can be more profound to understand the financial situation of enterprises and found that the company's financial statements may not really reflect the real situation of enterprises,to further enhance the quality of accounting information,based on the more real and effective information,will be able to better prospects,from the enterprise industry Environment and enterprise competition strategy to understand and analyze the financial report from the enterprise to a reasonable analysis for future strategic financial analysis to provide more effective financial information.This paper first elaborates the related literature of financial analysis and the basic theory of Harvard framework.Secondly,it introduces the current background of the case,that is,the current situation of the dairy industry and the actual situation of the bright dairy.It is found that the performance of the bright dairy has been weakened in recent years,if you can't solve these problems in a timely manner,the light will slide out of the dairy industry's first echelon.The focus of this paper is in the fourth chapter,the Harvard analysis framework specifically applied to the light dairy industry,through the strategic analysis for the light to choose the appropriate path for its current development,in accounting analysis,this paper selected the bright dairy assets Accounting for the larger accounting accounts,this paper that the bright dairy accounting policy selection and accounting estimates in line with accounting standards,is reasonable.In the aspect of financial analysis,this paper analyzes the ability of debt-paying ability,operation ability and profitability,and finally makes an overall analysis of the financial situation of the enterprise according to DuPont analysis.Finally at part four,according to the opportunities and challenges faced by the dairy industry,the outlook for the internal and external risks faced by the bright dairy is analyzed.After the analysis of the fourth part,can help the managers have clear understandings of business conditions,profitability and the light industry in the dairy industry in the development of the situation.At the end of this paper,according to the analysis of the fourth chapter found that the bright dairy need to improve the place to put forward the strategic management and optimization of financial management constructive comments.