Research On SUNING's Working Capital Management After O2O Transformation

With the rapid development of e-commerce,China's consumption habits have changed a lot.The traditional retail industry is not only facing the current situation of China's economic slowdown,but also facing the pressure of business model transformation.In recent years,SUNING e-commerce has formed a representative O2 O e-commerce model by virtue of the advantages of the Internet.However,whether SUNING e-buy has a perfect working capital management mode is directly related to its profitability and ultimately affects its operating efficiency.Based on the O2 O business model transformation of SUNING e-commerce,this paper discusses the impact of the O2 O model transformation of SUNING e-commerce on working capital management and the existing problems of working capital management after the transformation.In this paper,comparative research and literature analysis are used to explore the working capital management of SUNING e-commerce after O2 O transformation from four aspects.Firstly,it introduces the development process and operating characteristics of SUNING e-commerce,the reasons for O2 O transformation,and expounds the impact of O2 O transformation on working capital management and the new requirements put forward by SUNING e-commerce.Secondly,it analyzes the macro status and basis of working capital management after O2 O transformation At the same time,it compares and analyzes the average working capital management effect of going online and the industry,finds out the problems existing in the working capital management of SUNING e-buy,and then digs deep into the causes of the problems and puts forward the improvement countermeasures.The research results of this paper have practical significance for SUNING e-commerce to improve its market share and realize value-added,and also provide reference and suggestions for the confusion of working capital management in the period of O2 O transformation of retail enterprises.