A Study On Marketing Strategy Of Yan Bian Tianyu Elevator Company

At present our country is moving in two goals striding ahead of the one hundred,industrialization and urbanization level enhances unceasingly." Thirteenth five-year development plan" pointed out: "the economy growth rapidly.On the basis of improving balance,inclusive,sustainable development,gross domestic product(GDP)and urban and rural residents per capita income by 2020 double than in 2010...fusion to further improve the development level of industrialization and information,industry towards the high-end level,speed up the development of advanced manufacturing...census register population urbanization rate increase.General improvement in people's living standard and quality." With the goal to build a welloff society in an all-round way,gradually steadily push forward the urbanization level,a large number of rural population turn into urban population,will promote the development of urban residential,shopping malls and railway stations,airports and other infrastructure construction,all of this provides development space for the elevator industry.In addition to national financial support to small and medium enterprises continue to increase,effectively promote to form a good situation of "public entrepreneurship,peoples innovation",a series of policy for the development of small and medium-sized enterprises to provide a favorable financial environment.Yanbian area also followed the pace of times,actively push forward the urbanization construction,housing residential,commercial real estate and medical,stations,public infrastructure investment continues to increase,bring good market prospect in elevator industry.With the constantly emerging of the high-rise building,the elevator is closely connected with people's life,its safety,reliability,is directly related to the personal safety,especially in recent years,elevator tiring,hurt,or even roll people incident occur frequently,greatly affects people's nerves,causing high attention.Quality inspection and daily maintenance of the lift maintenance is particularly important and urgent,to accelerate the market evolution to some extent.So the technology level of elevator company,the professional quality of personnel,installation and maintenance ability will become the major indexes of a company's fate,substandard quality technology companies will eliminated by the society.Taking yanbian Tian yu company marketing strategy as the research object,through targeted market research,combined with the method of SWOT,analyzes the enterprise existing strengths,weaknesses,opportunities and threats,on the basis of determining the company overall development strategy,on the basis of using the marketing related theory,made a concrete 4p marketing mix strategy,including product,price,channel,promotion,and put forward the corresponding security measures.In order to dig out and solve the problems existing in current marketing company,find some column fits company's development countermeasure,help the company sets up the brand image,improving the quality of products and services,get recognition and trust of consumers,eventually improve the company market share and increase operating profit.At the same time can also play a good reference for similar company,thus to achieve the effect of optimizing market environment.