A Study On The Pomotion Of Rural Tourism Brands In Shibanyan Towns

In recent years,rural tourism is rising with a strong momentum of development,which has become a bright spot in the construction of new socialist countryside and a new growth point in the development of rural economy.The competition in the tourism market is increasingly fierce.It is the core of the competition between the government and the tourism enterprises to improve the attraction of the rural tourism destination and establish and maintain the rural tourism brand.With the acceleration of the urbanization process,people's work and life rhythm is faster and faster.The desire of urban residents to "escape from the city" under the long-term high-pressure environment is stronger.They pursue to relax themselves,experience rural life and seek short-term peace of mind.Shibanyan town is located at Linzhou,Henan province,the junction of Henan,Shanxi and Hebei provinces.It has a unique residential culture and folk culture.The dual industry framework of "sketching+tourism" with painting,photography and sketching as the core is becoming more and more mature.It integrates tourism and leisure,characteristic industry cluster and urban-rural integration development.It has the unique advantage of developing rural tourism.In 2017,it was selected into the second batch of national characteristic towns Slate is good for tourism development.Rural tourism brand is a strong driving force to promote the economic development of slate.It can not only improve the income level and quality of life of local residents,but also promote the coordinated development of tourism,hotel industry and related industries to promote the tourism economic development of other regions in Linzhou city.Secondly,the promotion of rural tourism brand is an opportunity to create a city name card and effectively expand the popularity of rural tourism brand The powerful tool of influence and competitiveness is an inevitable trend to promote cultural exchange and integration between different regions.On the basis of reading the relevant information at home and abroad,this paper conducts a field survey on the promotion of Shibanyan rural tourism brand in Linzhou City,collects,counts and analyzes the data by issuing questionnaires,in order to provide reference for the development of regional tourism and other characteristic towns.First of all,it collected and sorted out the general situation of brand resources,brand promotion channels and brand image of Shibanyan Town,determined the life cycle of tourism brand of Shibanyan Town,and provided the basis for identifying the promotion stage and adopting corresponding promotion strategies.Secondly,it analyzes and sorts out the brand awareness and brand impression of rural tourism in Shibanyan town.Set up different questionnaire questions for different objects and purposes,obtain the data closest to the tourist destination to the greatest extent through field survey,in-depth interview,online survey and other ways,and get the problems of brand awareness,visit rate,brand impression,brand loyalty and other aspects based on the systematic analysis of the data,and analyze the reasons.Thirdly,it is the environmental analysis of tourism development in Shibanyan town.Slate town is selected as a national characteristic town,which can not be separated from the national and local policy support,analysis of its political and economic environment and other macro environment,as well as its advantages and disadvantages,so as to provide guarantee for the next step of the promotion strategy.Finally,the paper puts forward some suggestions on the existing problems and Countermeasures of slate rural tourism brand promotion.Based on the experience of the construction and promotion of the rural tourism brand in zhongzanei village of Japan and the actual situation of Shibanyan,this paper puts forward the development suggestions.It is believed that the agricultural and rural brand of Shibanyan can be built through the development and development of the economic products under the forest,which can be tied with the local tourism brand,and form a benign mechanism of promoting each other,so as to lay a solid foundation for improving the brand popularity;Shibanyan town in Tourism In the process of tourism brand promotion,in order to make the tourism brand form a long-term attraction,we should also focus on building our own core culture-Gu Wenchang spirit;at the same time,we should enrich the tourism brand promotion channels,pay attention to network promotion;take the tourist satisfaction as the direction sign,respect the tourists' opinions,and improve the tourist satisfaction and revisit rate.It is believed that the promotion and development of slate rural tourism brand will be more powerful and orderly,and it will also play the largest economic benefits of rural tourism.