| The paper industry is in an important position in my country’s basic raw material industry.It is related to the progress of the national economy and the development of social undertakings.The national demand for paper can measure the country’s modernization process and civilization progress.The capital,resources,and energy of the paper industry are intensive and have obvious economies of scale.The paper industry has a strong degree of connection and a large market demand.These characteristics help drive agriculture,forestry,printing industry,packaging industry and machinery.The development of manufacturing and other related industries,so the paper industry plays an important role in the sustainable development of our economy.The rapid development of economic globalization and the increasing degree of market competition,various industries have formulated various measures to enhance their core competitiveness,as is the paper industry.They are all faced with fierce market competition on a global scale.In the market competition,it is necessary to create and enhance core competitiveness in order to show the sharp edge and improve one’s own comprehensive ability level.For enterprises,financial competitiveness is very important and is an important part of the core competitiveness of enterprises,and should be valued by the entire paper industry.Through the research and analysis of the literature and theories related to the evaluation of financial competitiveness,the thesis understands the concepts,constituent factors and evaluation methods of financial competitiveness.Taking “China Paper Industry Leader” Shandong CM Paper Group Co.,Ltd.(hereinafter referred to as “CM Paper”)as the research object,it summarizes and analyzes the current status of its industry and introduces the basic overview of CM Paper.Using a combination of factor analysis and fuzzy evaluation methods,10 paper companies were identified as research samples,with different perspectives as entry points,and 14 specific operable indicators were selected based on the characteristics of the paper industry to establish financial competitiveness The evaluation model analyzes and evaluates the current status and comprehensive ranking of CM Paper’s financial competitiveness in the industry.It is analyzed that CM Paper has problems such as insufficient operating cost control,high financial expenses,low asset quality,and poor solvency.In response to these issues,suggestions were made to strengthen cost control,scientific debt raising and capital structure optimization,strengthen investment and financing risk management,improve asset quality and core competitiveness of the enterprise,establish financial competitiveness awareness,and accurately formulate financial development strategies.The thesis has reference significance for CM Paper and paper industry enterprises to analyze,improve and improve their own financial competitiveness. |
