Research On The Financial Strategy Of Commercial Real Estate Enterprises' Light Assets Transformation

With the adjustment of national policies and the rapid development of the commercial real estate industry,commercial real estate is facing severe challenges,such as fierce competition in the industry,difficult loan financing,long return periods,and heavy funding pressures.It is difficult to sustain the heavy asset operation model.Based on this background,in order to get rid of this dilemma,some commercial real estate companies in China have begun to try to transform into asset-light operation models.To achieve the desired results,the transformation of this operating model must match the financial strategy.Therefore,this paper studies the financial strategy of commercial real estate companies light assetization transformation,and provides some suggestions and inspirations for other commercial real estate companies light assetization transformation in China.Meaning and practical significance.This article focuses on the question "why does commercial real estate companies carry out asset-light transformation and the financial strategy of transformation has effects on commercial asset-light operations".Taking Wanda commercial real estate as an example,it has extensively consulted the relevant domestic and foreign literature bases.In the past,the following related research was carried out: First,commercial real estate companies continue to adopt the heavy asset operation model and it is difficult to get out of the current predicament.A series of problems such as fierce competition in the industry,high funding pressure,and long return cycles make commercial real estate companies have to respond accordingly.Secondly,making a concrete analysis of the background of the light asset transformation of commercial real estate companies,and use specific financial data to conduct research from the aspects of competition in the industry,policy impact,financing risks,investment risks,and operational risks.It is concluded that the necessary condition for commercial real estate companies to get out of the current predicament is light asset transformation.Thirdly,Wanda commercial real estate is selected as a case study object,which mainly analyzes the problems existing in the original model of Wanda commercial real estate and the specific financial implementation during the light asset process.Strategy and combined over the year.The financial data analyzes the effect of the implementation of the financial strategy of light asset transformation;finally,the overall financial strategy of Wanda Commercial Real Estate is evaluated and optimized in combination with the financial strategy matrix method.It is concluded that Wanda Commercial Real Estate has been implementing the financial strategy of light assets.The second quadrant,which is in the financial strategy matrix,belongs to the residual type of value creation funds.Based on the problems in this quadrant,some optimization suggestions are put forward.Based on the current internal and external environment of commercial real estate companies,this article analyzes the necessity of commercial real estate companies 'transformation from asset-heavy to light asset operation models,while using case analysis to focus on the financial analysis of commercial real estate companies light asset-based transformation.The matching and adjustment of the strategy finally concluded that the financial strategy of Wanda Commercial Real Estate's light asset transformation not only played a positive role,but also facilitated the stable transition to the asset light operation model,and played a positive role in promoting the light asset transformation.In order to provide some reference for other commercial real estate companies that are undergoing transformation or will be transformed.