Research On Rural Tourism Development In Ju County

Under the guidance and strong promotion of national governments at all levels,rural tourism has been taken as an important starting point for rural areas to get rid of poverty and become rich and rural revitalization,which makes rural tourism flourish and develop rapidly in China after only 20 years.Since the 19 th National Congress of the Communist Party of China,Juxian county has thoroughly carried out the major deployment of "implementing the strategy of Rural Revitalization",excavated the characteristic rural tourism resources,promoted the characteristic development of rural tourism villages,implemented the standardized construction plan of beautiful villages,and achieved preliminary results in the implementation of rural tourism poverty alleviation and Rural Revitalization.Due to the late development of rural tourism in Juxian county,it is still in the primary stage in the aspects of the mining of characteristic rural tourism resources,the construction of characteristic rural tourism towns,the marketing of tourist sources,and the innovation of rural tourism products.These factors will continue to restrict the rapid development of rural tourism in a certain period of time.Starting from the realistic and theoretical background of developing rural tourism in Juxian county,based on the theory of sustainable development and the theory of life cycle of tourism destination,this paper takes the development of rural tourism in Juxian county as the research object,starting from the resource survey of characteristic rural tourism resources and characteristic rural tourism villages,analyzes the spatial differentiation law,differentiation influencing factors and rural tourism market of rural tourism resources Then,it comprehensively combs the advantages,disadvantages,challenges and opportunities of the sustainable development of rural tourism in Juxian county,and finally puts forward the corresponding countermeasures and suggestions for the sustainable development of rural tourism.The conclusion of this paper is as follows:Resource distribution: the spatial distribution of the characteristic rural tourism resources and the characteristic rural tourism villages in Juxian county is unbalanced,and there are typical "hot area" and "cold area" in the law of core density differentiation;this phenomenon is mainly affected by natural factors such as terrain conditions,vegetation and water system distribution conditions,as well as human factors such as tourist sources,traffic accessibility,and government policies.Analysis of the current situation of rural tourism market: Juxian rural tourism mainly comes from the primary stage of "local people visit the local area";the motivation of travel is mainly for leisure,family exchange and decompression;the timing of travel is seasonal;rural tourism products in food,accommodation,commodities and other aspects,tourists generally have strong willingness to choose local characteristics of agricultural products;rural tourism travel mode is self driving Travel is the main factor.In the aspect of decision-making analysis of rural tourism development: Juxian county has the advantages and opportunities of rural tourism development,but it will still face the disadvantages and challenges of development for a long time.Only through the innovation and reasonable marketing of tourism products can we realize the sustainable development of rural tourism.Finally,this paper puts forward corresponding countermeasures for the sustainable and healthy development of rural tourism in Juxian county from the aspects of tourism resource mining,product innovation,infrastructure construction,industrial integration development,tourism poverty alleviation and ecological protection.The research results are expected to provide scientific guidance and decision-making reference for the development of rural tourism in Juxian county.