Research On The E-commerce Platform Logistics Service Supply Chain

As an important form of industrial organization in the new economic era,platform economy plays an important role in optimizing the allocation of resources,expanding the consumer market and promoting industrial upgrading.In recent years,the rise of Taobao,JD Mall,Dangdang,Amazon and many other e-commerce platforms,occupy a large part of the platform economy.In e-commerce activities,logistics service is one of the important factors affecting customer satisfaction,while the traditional logistics service supply chain research mainly focuses on the collaborative research between logistics service integrators and logistics service providers,and does not take into account the important logistics service participant factors of e-commerce platform and platform merchants,which reduces the customer's satisfaction with the online shopping process and e-commerce platform merchants to the logistics service process.From the perspective of platform economy,due to the intervention of e-commerce platform,the operation mode of its logistics service supply chain is gradually changing from the traditional decentralized,single-point mode to the mode of logistics service supply chain,and the multilateral market characteristics of the platform make it possible to participate in the process of logistics services and product services at the same time,the traditional logistics service supply chain and product supply chain can be integrated into the tripartite system composed of logistics service providers,logistics service integrators and platform merchants.On the other hand,the wide and agileinformation sharing characteristics provided by the Internet make the horizontal coordination of logistics service supply chains feasible when the supply chain of logistics services changes.How to realize the collaboration between the logistics service supply chain and the commodity supply chain with the advantage of the platform,and realize the inter-chain cooperation of the logistics service supply chain,so that the participants in the e-commerce platform develop the profit maximization strategy through the organization behavior,which is a problem worthy of the platform to participate in the supply chain activities.In this context,this paper studies the E-commerce platform logistics service supply chain,learns from the theory of commercial ecosystem,and,on the basis of constructing the ecosystem model of e-commerce platform logistics service supply chain,analyzes the ecosystem model,and concludes that there are two main factors that affect the good operation of the E-commerce platform logistics service supply chain: there are two factors: on the one hand,the competitive cooperative relationship among the three-way members of the supply chain of e-commerce platform-based logistics services;On the other hand,in the case of sudden change of supply capacity,the coordination mechanism of the E-commerce platform logistics service supply chain.The main contributions of this article are as follows:The main contributions of this article are as follows:(1)Research on the E-commerce platform logistics service supply chain ecosystemCombining the concept of e-commerce and logistics service supply chain,expand the concept of E-commerce platform logistics service supply chain,and on this basis,we draw on the theory of commercial ecosystem and construct the ecosystem model of E-commerce platform logistics service supply chain,which includes core groups,key groups,support groups,dependent groups and environment.The focus is on integrators,providers,and merchants in key groups,and analyzes the benefits of other groups and the three participants.(2)Research on the tripartite competitive relationship of the e-commerce platform logistics service supply chainBased on the research on the E-commerce platform logistics service supply chain ecosystem,drawing on the existing literature on the competing relationship between the two parties between the integrators and providers,innovatively taking the platform merchant as the participant,constructing a tripartite competitive game model composed of integrators,providers and platform merchants,studying the decision-making strategies under the conditions of maximizing the benefits of each participant,and enriching the existing research results of the competing two sides.The study found that when the actual market demand is larger than forecast,the major providers are willing to work harder to consolidate their position;when the actual market demand is siphoned,the service effort level of the major suppliers will decline,the service effort level of the auxiliary provider will increase,and merchants will prefer to choose a provider with high quality of service and low price,which may cause the role of the two providers to be completely reversed.This conclusion is a good explanation of more and more companies to the original self-logistics to service outsourcing market phenomenon,such as the Vipshop will give up self-employed Pinjun Express,its logistics services are all entrusted to Shunfeng Express,Yunda Express and other companies.(3)Research on horizontal coordination of the E-commerce platform logistics service supply chainWhen the supply capacity changes,the E-commerce platform logistics service supply chain often adopts the internal horizontal coordination mechanism and the external horizontal coordination mechanism to maintain its effective operation,then,by constructing the E-commerce platform logistics service supply chain by the integrator,provider and platform merchants,the internal and external horizontal coordination game model,obtain the optimal order ingested under the condition of maximizing the profit,and compare the supply chain revenue under the two mode of coordination.The study found that both the internal horizontal coordination mechanism and the external horizontal coordination mechanism will increase the penalty cost and risk cost of the supply chain,but the external horizontal coordination cost is smaller,so the integrator should adopt the external horizontal coordination mechanism,so that the supply chain of e-commerce platform logistics services can continue to operate effectively.