The Study Of Marketing Effect Evaluation Base On AGX Website Promoting By E-mail

After more than ten years of development, network economy has begun to take shape, and, as a kind of new industry shape on the stage of new economy, occupies more and more important position in national economy, gradually become a part of the national strategy, and overturned many industry development pattern. At the same time also derived the network economy is different from the traditional marketing network marketing. This article mainly aims at the network marketing effect evaluation of email marketing, in order to more specific research, this article selects the CP company AGX website promotion as the carrier, based on marketing theory and network marketing theory, combined with the company’s actual marketing status of SWOT analysis, put forward the company’s marketing strategy, namely to email marketing channels, in order to further promotion of the site to assess the economic impact of email marketing, first of all in the popularization of email marketing effect factors were analyzed, and then build the email marketing effect index evaluation system, finally according to the real case of enterprises, comprehensive evaluation of effectiveness of email marketing, and according to the evaluation result, put forward the strategies of the promotion effect of email marketing. Hope in this research can give some reference for later researchers.