| Enhancing the economic performance of ecotourism has a far-reaching impact on the economic contribution and high-quality development of the entire tourism industry in Zichuan District.The improvement of economic performance of rural eco-tourism plays an important role in the development of rural regional economy and the upgrading of industrial structure.In recent years,the development of rural ecotourism in Zichuan District has gained momentum,and there has been a significant increase in the transfer of rural land,employment of people and investment in capital.However,with the development of the industry,ecotourism has occupied a large amount of natural resources,the problem of high input costs and inefficient use of capital is gradually emerging,with the Yield valve rate of Zichuan District ecotourism enterprises in 2018 only 4.37%.To evaluate the economic performance of Zichuan District's rural ecotourism reasonably and effectively,and according to the measurement of the economic performance of each index of the ecotourism industry,to suggest ways to improve economic performance in order to promote the sustainable growth of Zichuan District's eco-tourism industry,thereby driving regional economic growth.Based on the comprehensive analysis of the economic performance of the tourism industry at home and abroad and the evaluation index system of economic performance,this paper,this paper analyzes the performance and efficiency of the selected indicators that affect the economic performance of Zichuan District Ecotourism.eco-tourism is composed of 19 three-level indexes from four aspects:Industrial scale of eco-tourism,economic benefit of eco-tourism,social supporting factors of eco-tourism and input-output of eco-tourism.On this basis,the entropy method is used to determine the weight of each index and the empirical analysis is made based on the economic performance data of Zichuan District ecotourism industry from 2014 to 2018,overall,Zichuan District's ecotourism industry is developing rapidly and its overall economic performance is on the rise,but it is easily influenced by external factors such as policy and social factors.From the empirical analysis of various sub-systems,the social supporting factors of Zichuan District ecotourism industry have played an increasingly important role in supporting ecotourism,especially in 2018,when it rose significantly and became the index system with the highest average score,the improvement of its infrastructure,employment level and eco-environment quality plays an important role in eco-tourismeconomic performance.In terms of the index difference coefficient,the imbalance among the three-level indicators is significant,which indicates that each indicator has different influence on the economic performance of Zichuan District ecotourism,in particular,the per capita area of public green space,gross income from ecotourism,regional GDP,and investment in tertiary sector of the economy fixed assets have a greater impact on the economic performance of Zichuan District's ecotourism industry,this paper puts forward some strategies to improve the economic performance of Zichuan District eco-tourism,such as attaching importance to the protection of ecological environment,ecological restoration of scenic spots,and increasing investment in fixed assets. |
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