The Research On Measures To Improve The Engagement Of Grassroots Employees In S Branch Of ICBC

High quality and dedicated staff have always been regarded as a core competitiveness by financial enterprises,and the same applies to the commercial banks which are subordinate to financial enterprises.Especially under the background of considerable downward pressure on Chinese economy presently,there generates a certain impact to the operation of commercial banks.In order to operate well and combined with promoting high-quality development,the improvement of the management level of banks must be executed.According to a large number of studies by American scholar Kahn,it was confirmed that employee engagement has a significant influence on business performance,profits,customer satisfaction,etc.,and employee engagement also is a vital basis to test the level of enterprises management.As a special industry,the bank has a higher dependence on human resources than others.Fully understanding and mastering the engagement level of internal staff will significantly contribute to the improvement of bank management level and profit the long-term development.Industrial and Commercial Bank(ICBC)S Branch which is established by ICBC as a prefecture-level branches in S city is the largest state-owned commercial bank in the central of SiChuan province.This study takes S branch of ICBC as the research object,according to the empirical analysis of employee engagement,relevant factors affecting employee engagement were found and suggestions on improving employee engagement in S branch of ICBC were proposed pertinently,so as to promote the improvement of work efficiency and sustainable development of this bank.Firstly,this paper introduces the background,problems,purpose and significance of the research,and puts forward the content and methods of the research.Then,it expounds the related concepts and theoretical basis of engagement,which lays a theoretical foundation for the analysis of engagement status and influencing factors.Then it introduces and analyzes the relevant situation of the research object.On the basis of the questionnaire survey,it analyzes the data with spss19.0,and concludes that the employee engagement of ICBC S branch is at a medium level,and the following conclusions are drawn:(1)Through the analysis of the current situation of the grassroots employee engagement of ICBC S branch and the research of the employee engagement survey results,from the perspective of dimensions,the score of the grassroots employee engagement of ICBC S branch is 3.56,the score of the organizational engagement is 3.74,the level of the organizational engagement is higher than the level of the work engagement,both scores are higher than 3.The average value of total employee engagement is 3.65,indicating that the overall level of grassroots employee engagement of ICBC S branch is at a medium level.From the distribution of employee engagement,12.36% of employees are in low engagement,28.09% of employees are in medium engagement,59.55% of employees are in high engagement.Therefore,it can be concluded that the engagement of most grassroots employees in S branch of ICBC is above the better level,and there is still room for improvement.(2)There are significant differences in the influence of some indicators of individual factors on the engagement of grassroots employees in S branch of ICBC.This study uses T-test and ANOVA to understand the influence of gender,age,education level and working years on organizational engagement,work engagement and total engagement.The results show that: gender and education have no significant difference on the organizational engagement,work engagement and total engagement of the grassroots employees of ICBC S branch;age has no significant difference on the organizational engagement and total engagement of the grass-roots employees of ICBC S branch,but has significant difference on the work engagement;working years have no significant difference on the total of the grass-roots employees of ICBC S branch There is no significant difference in the impact of engagement,but there is significant difference in the impact of work engagement and organizational engagement.(3)Some indicators of organizational factors and work factors have a significant impact on the engagement of grass-roots employees in S branch of ICBC.Through the analysis of the data from the questionnaire survey,we can see that the indicators that affect the engagement of the grassroots employees of ICBC S branch mainly include the management system and promotion path in the organizational factors,the work tasks and positions in the work factors.(4)Based on the theory of employee engagement and interview results,it is found that the reasons for the low level of employee engagement in S branch of ICBC are mainly from four aspects: first,the management system is too strict and lack of humanization;second,the rotation system is not perfect,the work of grassroots employees is tedious and there is job burnout;third,the promotion channel of employees is narrow,and the promotion channel of grassroots employees is single and rising There is less space;fourth,the imperfect career planning of employees has affected their enthusiasm for work.(5)Countermeasures and suggestions to improve the engagement of grassroots employees of ICBC S branch.In view of the reasons found in the research that affect the engagement of employees at the grass-roots level of S branch of ICBC,this paper puts forward the following improvement suggestions by using the theoretical research results of improving the engagement of employees: first,to implement the humanized management mode;second,to optimize the bank’s job rotation system;third,to broaden the promotion channels of employees;fourth,to reasonably plan the career of employees.