Research On The Development And Transformation Strategy Of JP Company In Guangzhou

In recent years,with the rapid development of big data and artificial intelligence technology,the competition pattern of the public security industry has changed significantly.Internet enterprises are fast cutting in,and unicorn companies are emerging in an endless stream.In the process of development,JP company in Guangzhou has encountered a series of problems,such as the shrinking of traditional market,the weakening of product innovation ability,and the slow response of customers.Facing the fierce competition in the market,how to seize the development opportunities,accept the market challenges,and ensure the sustainable development of the enterprise is a major problem that needs to be solved by Guangzhou JP company.Therefore,it is of great significance to strengthen the research of the company's development and transformation strategy for scientifically formulating the company's strategic objectives,further improving the company's governance structure,promoting the transformation of business,strengthening the innovation of products and services,and improving the company's core competitiveness.According to the actual situation of JP company in Guangzhou and the current internal and external environment of JP company,under the guidance of the relevant strategic management theory,combined with the environmental changes in the development of the current public security industry,this paper analyzes the current development situation of JP company through a systematic method,finds the development opportunities of JP company,and puts forward the strategic development objectives and guarantee measures of JP company in the new era Application.In this paper,PEST analysis method is used to analyze the political,economic,environmental and technical factors of the public security industry where the company is located,and to summarize the development opportunities of enterprises in the future.This paper uses Porter's five forces analysis model to analyze the external competition pattern,and uses the competition structure analysis table to quantify the most important threats faced by enterprises.At the same time,through the analysis of the company's internal operation,SWOT analysis is used to further clarify the advantages and disadvantages of the enterprise,as well as the threats and possible opportunities.On this basis,we creatively put forward short-term development strategy and medium and long-term development strategy for the development and transformation of Guangzhou JP company.This study generally believes that with the continuous promotion of the Internet plus strategy and the continuous penetration of AI technology,the company still has a good chance of developing in the public safety industry.However,the slow response to customer demand and the easy substitution of products of JP company in Guangzhou have become the main factors restricting the sustainable development of the company.Therefore,in the period of business transformation,the company needs to adopt a turnaround strategy,under the guidance of "customer-centric",and fully develop itself with the help of external forces.In the business development period of the company,it is necessary to obtain emerging technology capability through technological innovation,and carry out high value-added product R & D and service mode innovation.Finally,based on the development and transformation strategy of Guangzhou JP company,this paper puts forward specific implementation suggestions from the aspects of marketing,technological innovation,service ability and digital operation.It has guiding significance for the company's subsequent development and transformation.