Research On Project Management Mode Optimization Of W Real Estate Group

Real estate companies are an important part of China's national economy,and their growth and development have played a significant role in promoting the economic development of contemporary society.With the changes in the real estate market and the adjustment of national policies,the entire industry is facing huge opportunities and challenges.In this context,the appropriateness of the management model of the project company as a corporate profit unit may have a direct impact on the operating efficiency of the enterprise.The project management mode is of great significance to the development of real estate projects.Whether the project management mode is scientific and effective has a great influence and guiding effect on the results of project implementation.Aiming at the project management problems faced by W Real Estate Group during the rapid development period,this article summarizes the theoretical research results of domestic and foreign real estate project management models,and explores the relevant analysis methods studied in this article.Based on the current development situation of the real estate industry market situation and the company's own actual situation,this article analyzes the problems existing in the W Real Estate Group project management model and its causes,and recognizes that W Real Estate Group has strategic planning,organizational management models and Five key issues in organizational structure,talent management,institutional processes,performance compensation,and project engineering management.Based on the transformation from functional system to matrix project management mode,the project management mode was optimized from the six aspects of organizational authority and responsibility,process information,communication mechanism,human policy,corporate culture and project management,and on-site cost management.The purpose of W Real Estate Group's project management model optimization.At the end of this thesis,a certain degree of outlook is made on the expected effects of the optimization of the project management model,with a view to providing feedback on subsequent improvements.