Reserch On Matrix Management Mode Of Chinaunicom H City Branch

Situation of increasingly fierce global competition, in a rapidly changing marketcompetition, enterprises invincible magic is effective enterprise management mode.New original Unicom Unicom China Netcom merged with the original, its businessscope has expanded from a simple mobile services for the whole business,competitors, also from China Mobile to become a full-service operation of the sametwo-China Mobile, China Telecom. China Unicom, the two competitors in the faceof such powerful than before the reorganization greater competitive pressures, ChinaUnicom, exactly what kind of management mode in order to maintain the survivaland development has become a crucial issue.Currently China Unicom H City branch in the fierce market competitionsituation, urgent need to further improve the management level, urgent need tofurther expand the scale of business, it must as soon as possible to explore scientificand effective management mode on the agenda. This article aims to integrate ChinaUnicom H City branch specific circumstances, in the critical period of strategictransformation of the company, the company adopted a new management model toexplore the feasibility of policy and its implementation process effectively plan, thecompany also has a valid internal management processes and good externalcompetitive advantage.In this thesis, theory and practice of research methods, analyzes the City branchof China Unicom H status, as well as the problems faced by-market competition,corporate culture, employee motivation after the reorganization is not high, thequality of the completion of some major projects and efficiency of hard protection.Secondly, we discussed the enterprise management mode into the possibility ofproject management model, elaborated selection matrix management model of reason and necessity of the introduction of the Project Management Office (PMO)concept and built based on PMO matrix management model. This article focuses onthe city branch of China Unicom H matrix management mode, the specific functionsof the project management office design, and for the most central departments forpersonnel match, the framework of the matrix management model under thecompany’s organizational structure. Finally, the following four measures to protectthe building of a new management model:(1) strengthen the training;(2)construct a matrix management model under the corporate culture;(3) establish amanagement mode incentives;(4) matrix management effectiveness evaluationmodel structure. In order to evaluate and verify the operation of matrix managementof the actual situation, the paper through a project implementation WCDMA case,showing a matrix management model H City branch of China Unicom in the practicalapplication of the case.Matrix management model combines functional style of management andproject management mode advantages and offset their disadvantages, for building areasonable and efficient enterprise management model has certain guidingsignificance. But matrix management model also has a command varies, unclearresponsibilities, which are not easy to avoid the shortcomings that must be fullyconsidered to be circumvented. And this project-based management office matrixmanagement model has its advantages in addition to outside, which can effectivelyavoid the common shortcomings of matrix management model, with the followingcharacteristics:(a) the company fully strategically oriented;(2) of corporateactivities;(3) clear responsibilities, the command line;(4) flexible characteristics;(5) learning organization. However, as a new management model was introduced toChina Unicom H City branch, both theoretically reach maturity and perfection orpractice the extensive use, are still a long way to go.