| The reality show is currently one of the most popular types of television program worldwide.With the development of personalized tourism,the show has driven the tourism boom of its shooting locations.Under the background of cultural and tourism integration,reality shows have become one of the new carriers to promote the development of tourism,and this kind of tourism presents a booming new trend.As far as this kind of tourism phenomenon is concerned,what factors are behind it and what kind of mechanism is connected are the main issues that this article hopes to explore.However,the existing research results still focus on the traditional film induced tourism,and tourism research on reality shows is still lacking.Compared with traditional film induced tourism,reality TV shows are significantly different from them in essence.Therefore,research on the reality show tourism,and analyze how reality show shows affect tourists intention is necessary.However,from the existing studies,in one hand,tourism destination image are mostly used as a mediating variable to explore behavioral intentions,and the other hand,the inner forces of reality shows is lacking of subdivision.Tourist intention is essentially a reflection of tourist attitude,which is affected by its own cognition and emotion.And the content of the show itself and the participation of star guests greatly affect the audience's destination cognition and emotion.Therefore,it is necessary to start from the micro level,analyze the influence of the inner elements of the reality show and the audience's perception to the audience's travel intention.This research is based on the SOR(Stimulation of Organism Response)theory,and considering reality shows as stimulus sources,and refines its stimulus elements into content quality,core star's attraction,and uses audience perception as personal status,it can be divided into three aspects: program meaning,program evaluation and empathy experience.Finally,the travel intention as a final response.Thereby a theoretical model is constructed between reality show,audience perception and travel intention.The article takes the reality show Dear Inn season one as a case,uses questionnaires as the data collection method,and takes viewers who have watched the show as the research object,uses SPSS statistical software to analyze the data.Using Smart-PLS software to verify the theoretical model and to explore the relationship between reality show,audience perception,and travel intention,and build a mechanism for the impact of reality show on the viewers ' travel intention.The research results shows that the 11 hypotheses have been all verified,and there is a positive correlation between reality show,audience perception and travel intention,and the following conclusions are drawn: 1.The key elements of reality show have a positive impact on travel intention.2.The audience perception will indirectly affect the audience's travel intention.3.The attractiveness of core stars has greatly affected the audience's perception of the show.4.The differences in demographic variables have no significant effect on the reality show perception and travel intention.According to the research,this article also makes relevant suggestions for tourism destination marketers,summarizes existing research limitations and deficiencies,and looks forward to future research content that needs to be strengthened. |
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