Research On The Development Of Agricultural E-commerce In Tongnan District, Chongqing City Based On "Internet +"

Taking the Internet plus Internet concept as the breakthrough point,this paper combines the "Internet plus" with the traditional industry of our country to explore the necessity and feasibility of "Internet plus agriculture".This paper first introduces the general situation of agricultural development in Tongnan District,Chongqing,the existing e-commerce model of agricultural products,and discusses the advantages,disadvantages and development status of various models.The development blueprint of agricultural e-commerce in Tongnan district is drawn from the agricultural natural conditions,national policy environment,network communication infrastructure,the status quo of agricultural product standardization and branding,the introduction of e-commerce talents and the construction of transportation and logistics.Then SWOT analysis is used to analyze the advantages,disadvantages and opportunities of the development of agricultural e-commerce in Tongnan.According to the analysis,this paper puts forward six suggestions for the development of agricultural e-commerce in Tongnan District,Chongqing: first,improve the infrastructure of network communication in rural areas,popularize the necessary network communication hardware equipment of agricultural e-commerce;second,optimize the agricultural industrial structure,promote the agricultural modernization of Tongnan;third,improve the standard of farmland construction,accelerate the renewal of agricultural equipment,Improve the modernization level of agricultural construction in an all-round way;fourth,help cultivate the self-development of agricultural product service providers and e-commerce providers,introduce e-commerce talents of agricultural products from other places,attach importance to and publicize the emerging industry of agricultural e-commerce;fifth,strengthen credit supervision and network security construction,and create a healthy development environment for agricultural e-commerce industry;sixth,plan faster and more comprehensive agricultural product logistics Transport pipeline,improve infrastructure logistics construction and layout facilities,and actively guide cooperation between agricultural e-commerce and third-party logistics.This paper hopes to provide practical and available suggestions for the development of agricultural e-commerce in Tongnan District,Chongqing,to help the transformation of agriculture in Tongnan district from the traditional mode to the current trend of e-commerce,to contribute to the modernization of agriculture in Tongnan District,and to contribute to the development of agricultural economy in Tongnan District.