Study On The Development Strategy Of Education Department Of City Construction And Development Company Hebei Port Group

Under the background of the country vigorously advocating quality education and building a learning society,the education industry has ushered in an unprecedented period of important strategic opportunities.Campsite education institutions are constantly launching innovative education products and competing together in this "blue ocean".Hebei Port Group,as a state-owned enterprise of Hebei Province,has been cultivating strategic emerging industries since 2017.It has set up a wholly-owned subsidiary of urban construction and Development Co.,Ltd.and gradually realized the retirement and transfer of 1200 mu land in West Port Area of Qinhuangdao City,focusing on building cruise yachts,bonded shopping consumption,cross-border high-end medical treatment,port business finance,high-end international exhibition,high-end education Seven major industries of coastal entertainment industry have been laid out to form a high-quality development trend.The company has formed a business unit group structure,with an education business unit in it.Its main responsibility is to promote the implementation and subsequent operation of camp education and other projects in the West port area.The development strategy of the education business department is related to the development orientation and quality of city construction and development company company and even Hebei Port group.First of all,under the guidance of the enterprise strategy theory,this paper analyzes the macro environment of the education department by using the strategic analysis tools.This paper analyzes the economic characteristics and trends of the education and training industry from the perspectives of policy orientation,technical environment and social environment,analyzes the external environment of the education department by using the five forces model,and summarizes the external opportunities and threats faced by its development.Secondly,it expounds the general situation of the development of the education business department and its parent company.Through the systematic analysis of the internal resources of the education business department: human resources,financialresources,service quality,brand building and information construction,it has a comprehensive understanding of its internal resource capacity,and analyzes and clarifies the main advantages and disadvantages of the education business department.Thirdly,based on the SWOT theory,the mission and vision of the education department,and the development and long-term goals of the institution,it is suggested that the institution should adopt st strategy and wo strategy,and implement the strategy of diversified development of education business and light assets.Finally,based on the mission and vision of the education department and the development status in recent years,this paper elaborates the Innovation Guarantee Measures in the process of strategy implementation from four aspects of improving human resources,corporate culture,product innovation and financial support,so as to provide strong support for the smooth implementation of the strategy.