Development Strategy And Implementation Measures Of Education Tourism Market Of Nanjing Children's Army Summer Camp Company

Summer Camp,Baidu entry is shown as a kind of cultural activities,refers to in the Summer holiday period in detail to provide the regulated activity in children and adolescents,participants can be fun,has a certain meaning of education.The summer camp is now directly referred to as a study tour by for-profit enterprise organizations,which is a form of education tourism.Origin and the United States,the first summer camp during the summer vacation in 1861,teachers from Connecticut Ken(Frederick w.Gunn),organization of his students in 15 days of the wild field,including experience walking,water sailing,fishing and other outdoor activities,the water that children better contact field,relax the body quality training at the same time to achieve physical and mental balance,this activity is referred to as "Ken camp"."Ken teachers team think: summer camp with the aid of outdoor special environment,by a group of professional outdoor knowledge,training,careful enthusiasm of counselors are carefully designed to cultivate children inner potential curriculum,let the child care for others in the natural environment into the team,improve the social attribute of individuals;Building confidence in the face of adversity and learning to trust others;To cooperate with others in team sports,to experience the honor brought by the team;Learn professional knowledge while improving physical quality.Summer camp is also an effective way to implement quality education,which is also a good complement to education and education of the school.It is an important channel to improve the education.Students try a new life experience through a different approach to family life and school learning.Especially in the process of training in the field,every child can interact,actively get team's approval,to meet and help,this is the classroom learning and education without books,is also less than intuitive feelings.Summer camp of the children,parents don't participate in,is to live independently under the guidance of tutor,this for only children are spoiled all the day is also a new experience,the experience can not only make the children happy to participate in team activities,is more advantageous to improve the ability of life children,so the summer camp students generally improve self-care ability,is conducive to the healthy growth of children.Education tourism is the product of tourism market segmentation,at the same time it possesses the content of the education and tourism,education tourism through form is divided into different experiential education and teaching education tourism,education tourism according to the target and the targets can be divided into cognitive,emotional and motor skills.Summer camp is a typical education travel mode,which is divided into experiential(process)summer camp and face-to-face(result)summer camp.Experience camp,one kind is combined with the outdoor environment,including forests,slopes,island setting experience stage mode,such as student model in the field of experience,feel the team cooperation,improve self ability to survive.Another is by the artificial construction of outdoor facilities,including climbing walls,grasp the bar high,trust back Settings such as experience curriculum,students through the group experience,learn to trust each other,learn to be grateful to others.By observing student performance,the organizer recorded the students' strengths and weaknesses,and then improved them through a series of summer camp courses.The summer camp is a division of students by learning professional knowledge.For example,life camp,learning the skills and skills of daily life,as well as scientific knowledge camp,is about scientific knowledge and the development of world science.The teaching camp is based on professional knowledge,and the exhibition hall or related industries will be opened around professional knowledge.Nanjing summer camp education tourism is also divided into experiential education tourism and education tourism.Among them,experiential education tourism is divided into parent-child family market,primary and secondary school market,professional education institutional market and travel agency channel market according to different promotion channels.Experience education tourism will also be affected by the distribution area of the camp,which can be divided into the urban camp experience education in Nanjing and the experience education camp in Nanjing.While face-to-face type education tourism mostly depends on the Nanjing city museum,holocaust memorial museum,museum of science and technology education courses,and other places set up a specific summer camp for after-school classes or interest class,education and training institutions,such as summer camp for students.First from Nanjing summer camp education camp management pattern and the analysis of camp,distribution and sales channels,the Nanjing city summer camp education market products is relatively single,single camp facilities,strong imitativeness,conservative operation mode,fixed sales channels and competition is intense,particularly in terms of price,and under the influence of education tourism products around Nanjing summer camp;On the other hand from the Nanjing summer camp education tourism supply and demand analysis,summer camp of education demand contradiction between universality and particularity,different people,different age,different channels needed education tourism summer camp is different.According to the above problem,Nanjing scout camp company can carry out from the market development strategy and the late with the two aspects of security strategy,market development strategy including the integration of the original camp resources targeted reprocessing,strengthen the form and content innovation;First,the price should be standardized pricing,different channels,different object differences pricing and strict implementation;While expanding the cooperation channels,we should pay attention to the selection of target channels and fixed cooperation,design different channels to standardize products,and facilitate the management and expansion of distributors.Improve the online and offline marketing strategy,and try to replace the advertising media with cooperation,and provide the customer maintenance and publicity for the offline activities.Implementation and safeguard measures include establishing Nanjing brand camp,set up camp service standards,strengthen the training and examination of camp professionals,create characteristic products,doing fine,perfect marketing system and build quick and convenient customer to choose.