A Study Of Consumers’ Willingness To Use Time-sharing Leasing Of Electric Vehicles Based On TAM Model

With the booming development of sharing economy and electric vehicles,the field of public transportation is developing in a refined and diversified direction,giving rise to an emerging travel mode of time-sharing leasing of electric vehicles.Time-sharing leasing of electric vehicles enterprises set up fixed outlets in various regions of the city,place electric vehicles,and use the Internet and GPS positioning technology to build a shared travel service platform.Consumers can use the mobile APP to complete the operation of vehicle reservation,vehicle return and fee settlement.Time-sharing leasing of electric vehicles meets people’s diverse travel needs,improves consumers’ travel experience and saves consumers’ travel costs.This study chooses consumers’ willingness to use time-sharing leasing of electric vehicles as the research object.Firstly,this paper reviews the concept,characteristics and research status of time-sharing leasing of electric vehicles at home and abroad.Then,based on the TAM model and combined with consumer behavior theory,innovation diffusion theory and perceived risk theory,seven variables including perceived usefulness,perceived ease of use,social impact,perceived risk,switching cost,individual innovation and green awareness were selected to construct a structural equation model of consumer willingness to use.In this study,data were collected mainly in the form of e-questionnaire distributed online.In the specific analysis process,software such as SPSS26 and AMOS26 were used to conduct reliability and validity test and structural equation analysis on the data,and to verify the theoretical model and research hypothesis constructed.Finally,based on the hypothesis testing results,this study draws a conclusion and puts forward some suggestions for the development of electric vehicle time-sharing leasing industry.In this study,the main research results are as follows: social impact,individual innovation and perceived usefulness have a positive impact on consumers’ willingness to use time-sharing leasing of electric vehicles,in which social impact has a greater impact on consumers’ willingness to use,while individual innovation has a smaller impact on consumers’ willingness to use,and perceived usefulness has the smallest impact on consumers’ willingness to use.Switching cost has a negative impact on consumers’ willingness to use time-sharing leasing of electric vehicles,but the impact intensity is small.Consumers’ perceived risk,perceived ease of use and consumers’ green awareness have no influence on their willingness to use time-sharing leasing of electric vehicles.Consumers’ perceived ease of use for timesharing leasing of electric vehicles has a positive impact on its perceived usefulness,and the impact is strong.Therefore,if electric vehicle time-sharing leasing enterprises want to expand their business development,firstly,they should focus on the social impact,establish their own information communication channels,actively spread corporate culture and all kinds of activities consulting,pay attention to the accumulation of corporate reputation.Second,it is necessary to reduce the switching cost of electric vehicle time-sharing leasing,simplify the operation process of consumers,and provide consumers with convenient and efficient car use experience.Third,we should constantly explore business innovations and strive to provide consumers with more high-quality and reliable travel services.