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PD Group Xi'an Market New Energy Vehicle Timeshare Leasing Business Development Planning Research

Posted on:2018-01-15Degree:MasterType:Thesis
Country:ChinaCandidate:X H YaoFull Text:PDF
GTID:2359330518485535Subject:Business administration
Abstract/Summary:PDF Full Text Request
Time-sharing rental is a car rental industry,a new self-employed car rental model.It is an important part of the urban transportation system,which is characterized by "time-sharing leasing,science and technology intelligence,energy saving and environmental protection,sharing time sharing",which is based on the new "energy" and "+" thinking.,Economic convenience.In view of the current traffic congestion and environmental pollution in Xi'an,vigorously promote the new energy vehicle time-sharing leasing mode,can reduce the use of public car and vehicle vehicles,directly reduce air pollution,reduce energy consumption,and enhance road traffic patience,to travel Bring great convenience.Based on this,PD Group plays its own new energy vehicles in the field of competitive advantage in the development of new energy vehicles in Xi'an,time-sharing leasing business.This paper uses the literature research method and the field research method to take the PD group Xi'an market as the research object,for the PD group to develop the new energy automobile time-sharing leasing business development strategy,obtain the following conclusion:(1)PD group company relies on the company's scale superiority,has established Covering the country's service network and improve the car after the service system and a good platform to support,but there are key technologies immature,brand awareness is not high,supporting the development of equipment and other issues.(2)PD Group in the next 10 years,Xi'an invested 430 million yuan,mainly to invest in new energy electric vehicle purchase,charging pile purchase and construction.Among them,the first 5 years buy 1040 new energy vehicles,after 5 years to purchase 1560 new energy vehicles.PD Group will cooperate with the local government of Xi'an in 47 project areas to invest in the construction of 5640 charging pile.(3)to protect the PD Group Xi'an market new energy vehicle time-sharing leasing business development plan for the smooth implementation of the company from the technical management innovation,product quality control,strengthen government-enterprise cooperation,do a good job of funds,personnel protection and other aspects,The smooth operation of the chain to protect the quality of after-sales service,increase the absorption of personnel training,standardize government subsidies,strengthen government and enterprises to jointly develop new technologies,the Government to speed up the new energy automotive industry standards,improve the supporting service facilities to speed up new energy vehicles energy-,Improve the performance of new energy vehicles,innovative business model and the use of the Internet to build information sharing platform and other measures.I believe that through the implementation of the PD Group Xi'an market new energy vehicle time-sharing leasing business development plan,with the leasing market and the use of new energy-efficient electric vehicles to improve the efficiency of the company in Xi'an new energy vehicles on the market to win the market competition Advantage,new energy car time-sharing leasing business will become the company's new profit growth point,operating income and net profit will be achieved growth,profitability has been further improved.
Keywords/Search Tags:New energy vehicle, time-sharing leasing, Business development strategy
PDF Full Text Request
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