Optimization Of Network Marketing Strategy For The Wolfberry Products Of WB Corporate

With the rapid development of network technology,the development momentum of network economy in China is unstoppable.The network marketing combined with the Internet is also valued by all walks of life,and the wolfberry industry is no exception.In this context,WB company,as one of the leading enterprises of Chinese wolfberry industry,in order to solve the problems that Chinese wolfberry enterprises are facing,such as decreasing profitability,serious product homogeneity,increasing cost,etc.,WB company actively carries out network marketing in combination with4 C network marketing strategy theory,improves the sales of Chinese wolfberry products by brand building and positioning sales of middle and high-end target customers,and plays a better role The advantages of online marketing of wolfberry products have achieved certain results.However,from the perspective of WB's current network marketing strategy,there are still some unavoidable problems that need to be further solved and optimized.Only by constantly adjusting and optimizing the existing network marketing strategy can we better consolidate the existing achievements and expand the market share.Therefore,the research on the optimization of WB's Wolfberry product network marketing strategy can help WB to adapt to the new normal of economic development,catch up with the Internet Express,grasp the existing development opportunities,launch its own network marketing combo,and also bring some reference value for other similar enterprises to carry out network marketing.In this paper,WB company as the main research object,WB wolfberry company's basic situation is introduced.Using marketing environment analysis tools,the internal and external environment of WB wolfberry company's network marketing is effectively identified.Secondly,the marketing strategy of WB wolfberry company is systematically analyzed from the four aspects of consumer demand strategy,communication strategy,convenience strategy and cost strategy.After that,based on the analysis of WB wolfberry's internal and external environment and marketing strategy,using the questionnaire survey method,through the analysis of the survey results,this paper identifies the problems of WB wolfberry's consumer demand,communication,convenience and cost strategy in the process of online marketing.Finally,this paper combines 4C theory of network marketing mix strategy,optimizes the consumer demand strategy by accurately positioning the networkconsumer groups,realizing customized services,enriching product categories and other aspects.The communication strategy is optimized by shaping a brand-new image of online red brand and promoting the spread of online brand.Through the construction of an efficient network publicity system,and a new packaging design to optimize the convenience strategy.Through the reduction of product price In reasonable and from the sharing advantages of the Internet to optimize the cost strategy.Based on the analysis of WB wolfberry company's network marketing strategy,this paper uses 4C theory to put forward optimization strategy,improve WB wolfberry company's network marketing level,and then improve its market competitiveness in the Internet marketing environment.