Research On Influencing Factors Of Family Farm's Pro-environmental Behavior

As a new type of agricultural management subject under the micro-economy,family farms are not only producers and operators of agricultural products,but also promoters of agricultural innovation technologies and promoters of agricultural modernization.The production and management activities of family farms are closely related to agricultural resources and the environment.Then,whether the current agricultural production behavior of family farms is coordinated with ecological protection,and how to correctly promote the family farm's pro-environmental behavior,so that the family farm in the agricultural production process according to the requirements of environmental protection? It is an issue worthy of in-depth discussion.Therefore,this article applies the related theories of resource endowment theory,expectation theory and game theory to explain the influence mechanism of family farm pro-environment behavior from the perspectives of economies of scale,profit maximization and game,and clarifies the resource endowment and psychological expectation factors on family farm pro-environment.Moreover,based on the analysis of the current situation of family farms in Fujian province,the orderly Logit regression model method is further used to explore the specificinfluencing factors of family farms' pro-environmental behaviors,and then conclusions are drawn and policy suggestions are put forward,which provide reference for the countermeasures of promoting family farms' pro-environmental behaviors.After empirical analysis,this article draws the following conclusions:(1)In terms of resource endowment,education level,farm size and organizational principle significantly positively affect pro-environment behaviors.The degree of impact is that for each increase of the assessment level,the probability that the family farm does not take pro-environment behaviors or take one pro-environment behavior will decrease,and the probability of taking two or three pro-environment behaviors will increase.(2)From the perspective of psychological expectations,the environmental expectations of farmers are significantly positively affecting family farms to adopt pro-environmental behaviors,which is expressed as social recognition of pro-environmental behaviors of agricultural products produced with organic fertilizers and biological pesticides,and manure treatment plants.With each rating increase,the probability of family farm not adopting pro-environmental behavior and taking one pro-environmental behavior decreases by 1.0% and 4.5%,and the probability of taking two and three pro-environmental behaviors increases by 0.8% and 4.8%.(3)Government subsidies have a significant positive impact on the pro-environment behavior of family farms.Familyfarms supported by government subsidies are more likely to adopt pro-environmental production behaviors and have a higher degree of behavior.Finally,some policy suggestions are put forward:(1)Improve the knowledge level of agricultural practitioners;(2)Advocate moderate scale management;(3)Create a good pro-environment atmosphere;(4)Government subsidies should be guided by the "3R" principle.