Research On The Transformation Of Small And Medium Securities Firms Under The Impact Of Internet Banking

Along with the development of internet technology,many enterprises focus their attention on the financial field,the internet banking is also attracting more and more attention.Under the pressure of the public,the third party payment,P2P lending and other Internet banking emerging formats,The securities companies are moving in the direction of network brokers.The development of internet banking has an important impact on the development of the securities industry,the main impact is to accelerate the transformation of the traditional securities industry.Especially for small and medium-sized securities companies,internet banking is a challenge but also opportunities.Internet banking has changed the traditional brokerage development model,breaking the original securities company's main profit model,reshaping the securities company's operating model,accelerate the transformation of securities firms.This paper analyzes the impact of internet banking on small and medium-sized brokerages,and analyzes the internet development model of foreign securities trader.By way of case analysis,studying the measures and achievements of small and medium-sized brokerages in dealing with internet banking,just to provide experience of the internet for other Chinese small and medium-sized brokerages.The suggestion for the domestic small and medium-sized brokerages is:in addition to the establishment of the platform,the introduction of talented persons,technical progress and improvement of risk control and other aspects,but starting with company positioning,combining with its own characteristics,focusing on the development of one aspect,in order to achieve the purpose of resources to seize the market.