Empirical Research On Coordinated Development Of Cross-border E-commerce Export Retail And Manufacturing Industry

With the development of the economy,the division of labor in all walks of life is becoming more and more detailed,and the coordinated operation of various industries is increasing.And this collaborative approach has a key role to play in economic growth.In the cross-border export industry chain,manufacturing and cross-border e-commerce export and retail are at the upstream and downstream levels respectively,and there must be a synergistic relationship between the two to promote development.The report of the 19 th National Congress of the Communist Party of China pointed out that "the deep integration of the Internet,big data,artificial intelligence and the real economy" must be promoted in order to resolve such existing problems as the lack of high value-added,strong innovation,scientific and technological talent.(the lack of high value-added,strong existing problems such as innovation,scientific and technological talent.)And cross-border e-commerce export retail can not only broaden the market scope,open up the world's international market channels,achieve more efficient trade export transactions,and also can analyze consumer behavior data in real time,further strengthening consumer-driven and adherence to market demand.Orientation,it is an effective support for the transformation and upgrading of the manufacturing industry.At the same time,based on the retail characteristics of cross-border e-commerce export retail,the rapid development of the manufacturing industry has also provided it with a huge market space,which is the prerequisite and foundation for cross-border e-commerce export retail to flourish.Therefore,from the perspective of industrial co-evolutionary development,studying the synergistic process and nature between the various subsystems within its economic composite system,exploring the mechanism of their synergistic development,and effectively evaluating the degree of synergy between these two industries.It can provide a novel research perspective for revealing the bottleneck of the coordinated development of the two,and help further explore the obstacles and their causes in the collaborative development process.Guided by the theory of synergy,this article treats the industry formed by cross-border e-commerce export retail and manufacturing as a composite system,and from the perspective of synergy and co-evolution,analyzes the internal mechanism of the co-evolution of them.The cross-border e-commerce export retail and manufacturing complex system synergy process is a process in which the subsystems are developed and promoted together under the control of the cross-border e-commerce export retail value utility and manufacturing production efficiency..Based on the principle of synergetic order parameters,this study builds a comprehensive evaluation model of cross-border e-commerce export retail and manufacturing industry synergy based on the two aspects of system order and coordination.This paper constructed with a comprehensive evaluation model of cross-border e-commerce export retail and manufacturing synergy based on the dual evaluation of system order and system coordination.Refer to the "e-commerce statistical indicator system" jointly issued by the State Administration for Market Regulation and the Standardization Administration,and the "industrial statistical reporting system"(2019)issued by the National Bureau of Statistics,as well as many scholars' researches and evaluations about manufacturing industry and cross-border electronic commerce,this paper combined with the two industries respective economic characteristics,selected which can reflect cross-border electricity export retail value creation ability and manufacturing industry ability indicators,and then constructed the evaluation index system of synergy degree.This article applies the above model and indicator system,and uses the relevant data from Zhejiang Province in 2016-2018 to evaluate the degree of synergy between the development of cross-border e-commerce export retail and manufacturing,then(and)analyzes the important factors that hinder its development and further strengthens an empirical study on the evaluation indicators of the two industries' synergy.Empirical research shows that the cross-border e-commerce export retail and manufacturing industry in Zhejiang Province are not highly synergistic,but the development prospects are bright and the curve characteristics are basically in line with the actual development of them.Finally,this paper proposes to take manufacturing companies as the mainstay,use the cross-border e-commerce export retail connection function,and promote the high-level linkage between the two to build a composite collaborative system.