The Theoretical And Empirical Study Of Corporate Social Responsibility On Core Competitiveness

Through30years effort’s, China has become the second largest economic entity in the world,sharing the prosperity with others. At this moment, China’s economy is in the phase oftransformation and upgrading, resulting in the change of source of corporation’s corecompetitiveness. To grasp the opportunity of economic strategic development in next tenyears, it’s vital important for enterprises to find the new spring of core competitiveness. Therise of the theory of corporate social responsibility in China has provides a opportunity for thedevelopment of enterprise core competitiveness. When the economy entered a mature stage,allocation of resources should present multiplex effect, which asking the corporates to payclose attention to the developmental needs of their stakeholders. That means corporate socialresponsibility should coordinate the interest among shareholders, creditors, suppliers,customers, government and society, to integrate the role of economic person and social man.Corporate social responsibility should be a part of enterprise strategy, participating in thevarious business operations.Firstly, the paper reviewed the related researches of corporate social responsibility and corecompetitiveness, focusing on the analysis of literatures about them.At this foundation, paperdefine the origins, definition, characteristics and constituent elements. Secondly, underling theunity and mechanism between the corporate social responsibility and core competitiveness onthe base of stakeholder theory and triple bottom line theory. Lastly, describing the conversionpath from corporate society responsibility to the core competitiveness.In empirical research, this thesis design a feasible finance evaluation index system ofcorporate social responsibility and core competitiveness to assess the sample of336manufacturing-listed companies in year2007to2011.Using excel and SPSS17.0statisticalsoftware for descriptive statistical, factor analysis, correlation analysis, regression analysisand coupling analysis. Through the empirical analysis, coming to conclusions as follows: thesocial responsibility performance and enterprise core competitiveness have significantlypositive correlation and reciprocal causation; the current performance of corporate socialresponsibility would promote the core competitiveness significantly; corporate early socialresponsibility has a cross-time effect on the core competitiveness and influence graduallyreduced as time going on; Enterprise performing the social responsibility of shareholders,creditors, suppliers, customers, government and public welfare can effectively improveenterprise core competitiveness,get the trust and recognition and obtain the externaldevelopment resources effectively than other competitors; the responsibility for employees is week to the promotion of core competitiveness, indicating the human resources are not got thedeserved attention in manufacturing industry; coupling degree analysis shows88.7%samples’ coordination between CSR ranking and CC ranking are highly coupled.At last, basedon the study, giving suggestions on the implement of CSR and promotion of CC.