Research On The Influence Factors Of Platform Failure Of P2P

With the rapid development of Internet in China in recent years,P2 P online lending platform has become an important branch of Internet finance.However,due to the short development history of P2 P online lending platforms and the immature industry,the number of problematic online lending platforms in the industry increases year by year,such as the boss running away,delayed payment,difficulty in withdrawing cash,website closure,etc.This seriously hindered the healthy development of the whole industry.In recent years,the collapse of online lending platforms has also led to the occurrence of many social problems.Based on this,this paper studies the influencing factors of P2 P failure,finds out the reasons of P2 P failure,solves the resistance of industry development,and provides reference for industry regulation and investor selection.This paper makes an empirical analysis of the factors influencing the failure of P2 P lending platforms from both internal and external aspects.Internal factors mainly include registered capital,risk management measures,professional ability,brand influence and other objective factors,as well as corporate qualification fraud,falsification of borrower information,information transparency,industrial self-tolerance behavior and other executive factors.External factors mainly include macroeconomic situation,industrial competition,regulatory measures,credit system and so on.In order to verify the impact of various factors on the failure of P2 P online lending platforms,this paper conducted an empirical analysis based on the data of 1,565 problem platforms published by wangdaizhijia from 2016 to december 2019.The empirical results show that the GDP index,registered capital,information transparency,rate of return,operating experience and average borrowing duration are the significant influencing factors.Other influencing factors are not significant.According to the results of empirical analysis,this paper chooses baihedai as a case study.Combined with empirical analysis and case analysis,put forward the following countermeasures: improve the access and exit mechanism,establish a transparent information disclosure system,and build a network platform loan risk monitoring index system,the introduction of the third party guarantee agencies,strengthening the construction of credit system,strengthen the compliance management,with reference to market yields reasonable return on investment,improve risk control ability,strengthen the guidance and constraint of investors.The innovation of this paper lies in the following two aspects.In order to make the research conclusion objective,feasible and practical,this paper not only adopts the conventional empirical analysis method,but also studies with typical cases.The research conclusion can provide reference for relevant regulatory authorities and online lending platforms to prevent the risk of bankruptcy.