An Empirical Study On Influencing Factors Of Knowledge Acquisition Satisfaction Of Virtual Community Users

Virtual community has become a popular knowledge dissemination channel due to sociability and knowledge.However,in the era of fierce competition among virtual communities,the significant problem that each virtual community must face is how to improve the activity degree and the sustainable development of the virtual community.In virtual community,knowledge acquisition behavior and knowledge contribution behavior are the most important behaviors.According to previous reports of scholars,in the virtual community the number of users who engage in knowledge acquisition behavior is far more than the number of users who engage in knowledge contribution behavior.Moreover,the knowledge acquisition behavior and knowledge acquisition satisfaction of users play an important role in the development of the community,but there are few studies on this,thus this research is of certain significance.The theoretical basis of this research was that the social capital theory and flow theory and the theory of information system success.The research sorted out the logical relationships among knowledge acquisition methods,relationship capital,cognitive capital,knowledge growth,flow experience and satisfaction with knowledge acquisition,as well as ease of use,emotional resonance,interest,interface design and flow experience,and finally determined relevant research hypotheses.Furthermore,data were collected by questionnaire survey and analyzed by SPSS and AMOS software to verify whether the research hypothesis proposed in this paper.Finally,some suggestions were put forward according to the actual situation and research conclusion.The main conclusions of this paper are as follows: First,both static knowledge acquisition and dynamic knowledge acquisition can promote their own knowledge growth and flow experience,but static knowledge acquisition has a more significant effect on them.Knowledge growth and flow experience positively affect individual satisfaction with knowledge acquisition activities.In the process of user knowledge acquisition,cognitive capital and relational capital play a positive regulating role in the process of static knowledge acquisition affecting knowledge growth.Second,the ease of use,emotional resonance,interest and interface design of the virtual community all have positive effects on the flow experience.