Corporate Social Responsibility,Organizational Identification And Organizational Citizenship Relationship Research

The excessive pursuit of economic interests has exacerbated the conflicts between corporate and social requirements.This situation caused a series of social problems,such as depletion of resources,deterioration of the ecological environment,and labor conflicts.Since the beginning of the new century,Chinese corporate' awareness of social responsibility has gradually increased,and conflicts have been alleviated to a certain extent.China's CSR development index continues to grow,but the growth rate is very slow and is declining.Employees are important stakeholders of a corporate,and the impact of CSR on employees has attracted scholars' attention.Scholars have explored the impact of CSR on employees' attitudes and behaviors from different perspectives.However,the conclusions of researches have not been unanimously agreed by scholars,and the intermediary and regulating mechanisms in the study of corporate social responsibility have not been fully explored.This article reviews a large number of related literatures and finds that organizational identification may be an intermediary variable between perceived corporate social responsibility and organizational citizenship behavior,and workplace gossip may be a regulating variable between perceived CSR and organizational identification.On this basis,the theoretical models and research hypotheses of the relationship between perceived CSR,organizational identification,organizational citizenship behavior and workplace gossip are proposed.Variables were measured using foreign reliable scales,and analysis of sample data showed that:(1)Perceived CSR has a significant positive impact on organizational citizenship behavior;(2)Perceived CSR has a significant positive impact on organizational identification;(3)Organizational identification has a significant positive impact on organizational citizenship behavior;(4)Organizational identification plays a part of the mediating role between Perceived CSR and organizational citizenship behavior;(5)Workplace gossip plays a moderating role in the relationship of PCSR-OI-OCB.Based on the research conclusions,this article puts forward relevant management suggestions from three perspectives: corporate social responsibility,workplace gossip,and organizational identification.Finally,the limitations of the research and the development of future research are summarized.