| Internet industry gradually develop from the traditional Internet to content Internet,entertainment become the most dramatic development of industry,and at that time the market gave birth to a lot of entertainment related enterprises,have wiht the film and TV as the core,with the cartoon as the core,with the game as the core business enterprise,in the form of this kind of new industry enterprises in the exploration of profit model has many innovations.This article selects the Bilibili object as a case,Bilibili depends on its ACGN on the market in China is a representative of an enterprise Internet video,in recent years,Bilibili minority culture gradually from the original ACGN culture to the line of sight of the entertainment,its platform scale is becoming more and more big involves original content,anime,cartoons,live and offline activities,etc.In this paper,the case study method is adopted to first clarify the research background and significance,and introduce the research content and research methods of this paper,and conduct literature review on profit model,profit model elements and financial evaluation.Secondly on the basis of the theory of understanding related to the profit pattern of Bilibili analysis as the breakthrough point,analyzes the elements of its profit model obtained its profit points for content of ecological,object for Z from generation to generation and advertising client,the profit leverage for its extensive entertainment system and its profit barrier is a unique community culture,as well as the Bilibili customer and advertising client made brief analysis it is concluded that the source of most of the content from the game company and its platform distribution is not consistent.Secondly,in the business analysis and financial evaluation of Bilibili the business data of Bilibili are compared with other enterprises in pan-entertainment industry,and the financial data performance of Bilibili under this profit model is evaluated through profitability analysis,cost structure analysis and income trend analysis.Finally,through the comprehensive analysis of business and finance,several conclusions are made on the profit model of Bilibili:(1)diversified business model make profit keep high-speed growth;(2)high quality profit barrier;(3)the profit object structure is unbalanced;(4)commercial liquidity is still in low quality of diversified business. |
