Financial Analysis Of Profit Model Of Private Express Enterprises

The rapid development of our economy,led the rise of many new industries,and express industry as a rookie in the service industry,presents the vigorous development trend,express delivery market cake is bigger and bigger.As market participants increase,the increasingly fierce competition in the industry,most of the Courier companies to seize market share by means of price war,make express enterprises into a difficult to profit.In the "Matthew effect" is increasingly obvious at present,express enterprise must from the thought,have realized that can not blindly pursue scale effect,more important is to find a niche,characteristic management,explore the profit pattern of suitable for their own development.Only then can we deal with the fierce market competition,maintain the stability of the profit,and enhance the core competitiveness of the enterprise.In this paper,through the research of the leading company in China's private express industry,shunning holding company,to explore its profit model and its components,and from the perspective of financial analysis and evaluation on the profit model,expect to domestic private express enterprises in terms of establishing and perfecting their own profit model to provide advice and help.Through the case study found that motion within the holding company in the field of private Courier industry take the lead to achieve the profit mainly due to its profit model has the advantages of larger,embodies in the following four points:First,based on the actual situation of China's express industry market,adopt the differentiation strategy to target the target customer base--business express and middle and high-end e-commerce customers;Second,to better adapt to the needs of the development of the market,suitable abundant holding company take retail mode,strengthen the management of various molecular company,improve the service quality,increase customer stickiness,offers consistently profitable system guarantee;Third,the logistics network advantage of "skyline + land net + information network" enhances its profit barrier,thus gaining the competitive advantage.Fourthly,rich product categories,such as express delivery business,tongue distribution business,cold transportation business and heavy cargo business,meet the needs of different consumers.It is precisely because has the advantages of the profit model,make suitable abundant holding company in terms of profitability and earnings quality is better than other private express enterprises,in the fierce competition in theexpress industry.Finally,this paper points out that the suitable abundant holding company as a model of private Courier enterprise profit model,other private Courier enterprise should be in shift operation mode,market positioning,brand construction,improve service levels actively drawing on the successful experience of the holding company motion.