Research On The Competitive Strategy Of Huzhou Branch Of Huaxia Bank

In recent years,with the rapid development of social economy and the application level of Internet science and technology,the financial industry is growing stronger and stronger,the supervision situation is becoming more and more strict,and the competition faced by the banking industry is increasingly intensified.In order to stand out in the market competition,small and medium-sized joint-stock banks need to analyze their internal and external environment,examine their existing resources,and formulate effective competition strategies to obtain survival and development opportunities.Based on the current situation of Huzhou Branch of Huaxia Bank,this paper seeks a breakthrough and supporting strategy for its development.Through the analysis of the internal and external environment,the opportunities and challenges of Huzhou Branch of Huaxia Bank are sorted out,and a competitive strategy suitable for Huzhou Branch of Huaxia Bank is formulated.This article is divided into seven parts to explain the research process.The first chapter is the introduction,which introduces the research background of this article,determines the research content,research ideas and methods.The second chapter is an overview of relevant theories.The third chapter analyzes the external environment of Huzhou Branch of Huaxia Bank.The third chapter analyzes the internal environment of Huzhou branch of Huaxia bank.The fourth chapter analyzes the opportunities and challenges of Huzhou Branch of Huaxia Bank.The fifth chapter introduces the formulation of competition strategy of Huzhou Branch of Huaxia Bank.The sixth chapter summarizes the implementation of competition strategy.The seventh chapter is the conclusion and prospect of this paper.