Research On Development Strategy Of Supply Chain Finance Of Suzhou J Bank

Today's society is in a period of rapid development of the Internet.All industries are actively practicing the Internet+model,which plays a crucial role in promoting industrial upgrading and supply-side reform.Internet+means to deeply integrate the innovative achievements of the Internet with various fields of the economy and society,so as to promote efficiency improvement,technological progress and organizational reform,and ultimately enhance the productivity and innovation of the real economy.Meanwhile,during the 13th five-year plan period,the key and core point for China to cope with the new normal of economy is to practice transformation,innovation and development.The model of Internet+finance has been widely regarded as one of the most efficient and fastest developing business models in the financial circle.Supply chain finance is in good agreement with the characteristics of Internet+finance,which endows enterprises with the full process of financing operation on the Internet,and this mode realizes the full financial coverage of the industrial chain.In addition,supply chain finance has provided perfect solutions to the financing difficulties of small and medium-sized enterprises in the domestic real economy,which is also the implementation of the policy spirit that general secretary xi stressed on many occasions that the state encourages and supports the development of private real economy.At present,the government pays more and more attention to the development of supply chain finance,especially encourages the development of the real economy with the support of supply chain finance.According to the prediction of relevant institutions,the future supply chain financial market is huge,and will exceed 27 trillion yuan by 2020:The domestic supply chain financial market has great potential.Based on the specific case of bank J's development of supply chain finance in suzhou,this paper studies the advantages and disadvantages of bank J's promotion of supply chain finance with SWOT analysis method,and analyzes the specific strategies of promoting supply chain finance in practice.Study:J bank supply chain finance in suzhou region can be synchronized advancement in three aspects,respectively from the core enterprise,starting from the core supporting enterprises downstream enterprises,and starting from the third party logistics company,J bank related business departments need to cooperate with different product advantages of different core enterprises to promote the industrial chain of customized marketing,gradually formed after the market power,to achieve a wide range of coverage,eventually forming characteristics of J bank heavyweight product brand,win the market trust and establishing market reputation.