Analysis On The Motivation And Performance Of Weiwei's Stock Acquisition Of Zhijiang Wine Industry

The case selected in this paper is the merger and acquisition of Zhijiang wine industry by Weiwei shares.In recent years,through frequent mergers and acquisitions,Weiwei shares has dabalized in many fields of food industry and non-food industry,which can be used for reference in China's food industry merger and acquisition.First of all,the M&A motivation and performance evaluation of related literature at home and abroad,and illustrates the theory,on the basis of the theory of dimension d stock M&A Zhijiang wine agent in anticipation,and second,in the case of enterprise isintroduced and based on the analysis of the industry,on the basis of the actual situation in enterprises to dynamics analysis of equity M&A events,once again,through the event study method to analyze market,accounting method to analyze financial performance and non-financial performance is analyzed,through mergers and acquisitions before and after the change of EVA(economic value added)economic value analysis,finally come to the conclusion and make recommendations.The research shows that,from the theoretical motivation of M&A effect,it is mainly.based on synergies theory,market share theory,resource allocation theory and scale effect theory to promote the M&A activities of Weiwei shares.Based on the actual situation of enterprises,the motivation of M&A is analyzed,which mainly includes realizing the strategic layout of enterprises,seeking new profit growth points and improving the ability to resist risks.This paper analyzes the performance and merger and acquisition integration before and after the merger and acquisition of Weiwei,and analyzes the market performance before and after the merger and acquisition of enterprises through the event research method.It comes to the conclusion that the market has no particularly obvious bullish attitude towards the merger and acquisition of Weiwei shares.Through the analysis of financial index analysis and non-financial index analysis,relevant conclusions are drawn on the financial performance and non-financial performance of Weiwei shares.From the perspective of short-term performance,the performance of Weiwei shares' acquisition of Zhijiang wine industry has been significantly improved,but from the perspective of long-term performance,the effect is not obvious.At the same time,the merger and acquisition activities of Weiwei shares realized the layout of the enterprise's strategic development,increased the brand value of the enterprise,increased the investment in research and development,and ensured the follow-up product update and the replacement of the structure to achieve long-term development.Through the EVA analysis of Weiwei shares,it is proved that the acquisition of Zhijiang wine industry by Weiwei shares has brought some positive effects.Finally,through the case study of the acquisition of Zhijiang wine industry by Weiwei shares,the author draws a conclusion and puts forward Suggestions for other enterprises preparing for the merger from the aspects of government policy guidance,scientific decision-making before the merger,selection of appropriate financing methods and integration after the merger.