Research On Product Optimization Of M Private Banking

Wealth products have become the core tool for private banking to conduct wealth management for high net worth customers,also a powerful means for private banking to improve the industry competitiveness.They play a decisive role in the management of customer product portfolio.In the field of private banking in China,the development of wealth products is increasingly flourishing.However,with the increase of national wealth and the change of demand of high-net-worth customers,the products provided by M private banking have appeared a situation of width but no depth.M private banking financial services began to move from a single product stage into the era of multiple product combinations,from a sales-oriented business model to a customer-centered product positioning sales model,and from the profit model of deposit and loan spread to the profit transformation of intermediate business income.The combination of multiple products can better obtain intermediate business revenue,which is also a tool to achieve a "win-win" situation between M private banking and customers.Completes the customer product configuration,requires M private banking have to bring new ideas for the customer,for customized diversified portfolio,keep the investment in the most scientific way low correlation between asset classes,on the premise of the greatest degree to reduce financial risk and enable customers to obtain the most stable earnings for the purpose,and thus about staff in the M private banking ability put forward higher requirements.However,due to the variety of products and the complexity of the product system,account managers are not always able to give full play to their subjective initiative in the sales process.Similarly,customers are not always able to accept it quickly.Therefore,it is urgent to design a product that meets customer needs and fully arouses the enthusiasm of customer managers.Nowadays,financial markets are extremely sensitive to social hot spots,with frequent and abnormal fluctuations.Therefore,in order to cope with such complex changes,the optimal design of new products is especially important for investment profit.The research content of this thesis is that from the profile of M private banking product service,it introduces the wealth management service and wealth products of M private banking,the development history of M private banking products and the investment characteristics of customers.From the current stage of M private banking The status quo of the product further leads to problems in the product.Does the product of a private banking meet the needs of high net worth customers? Can the account manager be fully utilized in the process of selling the product? Through analysis,it is found that M private banking do not have a product that can meet the needs of customers and fully mobilize the enthusiasm of account managers.In order to develop private banking business quickly and well,the concept of optimal design of new products was proposed.With the concept of “customer-centered”,we avoid the moral hazard of employees and use the advantages of platform and channel to introduce a limited partnership.Finally,in order to ensure the healthy circulation of products in the market,private banking need to improve the corresponding countermeasures in the process of product configuration implementation: positioning their own development advantages,clarifying the business development strategy;introducing and cultivating professional talents,creating an efficient talent team;establishing sound rules and regulations,Strictly control the risks of private banking;promote the development of financial technology and deepen the integration of information technology and business.