The Development Strategy Disquisition Of Tb-technology

The sheet metal processing market has changed from mass and low precision production to multi-variety,small batch and high precision.Customers are increasingly demanding for product quality and service,so sheet metal processing enterprises must make strategic adjustments.Sheet metal processing enterprises actively adjust customer management and development ideas,from the past mass production to high-quality production,while subdividing the sheet metal market to obtain more shares.With the improvement of customer's requirement for product quality,sheet metal processing enterprises need more and more equipment renewal,the demand for new technology and intelligent digital transformation are also increasing.For manufacturing enterprises,"intelligent manufacturing" is the future focus of the development of the direction of the sheet metal industry is the same.In recent years,as a new processing method,laser technology has occupied most of the market share in the field of sheet metal processing.Experts believe that laser cutting is a technological revolution in sheet metal processing,its high degree of flexibility,cutting speed,high production efficiency,product production cycle is short,won a wide market for customers.At present,the main products of TingBai Science and Technology are the auxiliary equipment for loading and unloading materials provided by laser cutting equipment,focusing on improving the efficiency of loading and unloading materials and reducing the labor intensity of workers.However,since 2018,suppliers of sheet metal processing equipment in developed countries such as Europe and the United States have been actively transforming.They develop from simple equipment suppliers to higher-level digital and intelligent chemical plant suppliers,thus providing a higher level of equipment and overall solutions for sheet metal processing industry customers.TingBai science and technology is facing such a competitive environment change how to formulate suitable development strategy?In this paper,TingBai Science and Technology as the research object,the use of PEST model,five force model and internal and external factors evaluation matrix tools to analyze the internal and external environment of enterprises,to find out the factors affecting the development of enterprises.By using SWOT matrix,this paper analyzes the opportunities,threats,advantages and disadvantages faced by enterprises,and defines the development direction of enterprises in the future.Combined with the vision and mission of the enterprise,the strategy of differentiation strategy is put forward.Use value analysis and value curve to choose the key elements in the future development of enterprises.Finally,the Balanced Scorecard is introduced to plan the performance index system of the enterprise in four aspects: finance,customers,internal processes and learning and growth,so as to ensure that Timberlake Science and Technology can run through the enterprise strategic planning and achieve the strategic objectives of the enterprise in all future business activities.The study of this topic from the actual case,for the promotion of TingBai science and technology and even the whole metal sheet metal processing industry core competitiveness and team building capacity has a certain reference significance,and sheet metal industry supply side reform has a certain guiding significance.