The Research On Development Strategy Of J Assets Management Company

On the one hand,with the adjustment of China's economic structure in recent years,the volume of the non-performing assets market has developed rapidly,from 500 billion yuan in 2011 climbing to 2 trillion yuan at the end of 2017,and the real scale may be even bigger.On the other hand,the nonperforming assets industry has gradually formed a "4 + 2 + n" pattern this year,including the four state-owned asset management companies,two licensed asset management companies in various provinces,and many private nonlicensed companies.Under the new environment and new pattern,J asset management company that is a non-licensed,privately owned,non-performing asset management company with shareholder background of listed company discovers oneself comparative competition advantage and challenge of opportunity of exterior environment are changing and needs to research deeply,formulate,execute company development strategy.In this paper,we first analyze the internal and external environment of J asset management company by using the pest model,five force model and internal and external factors evaluation matrix.Then the SWOT matrix is used to analyze the opportunities,threats,advantages and disadvantages faced by the company.Combined with the company's vision and mission,researching J asset management company feasible development strategy and implementation of the feasibility basis and possible difficulties,including the research on external market environment and business practice experience,as well as the analysis of company talent structure,management structure and sources of funds.Based on the analysis of the above research,this paper concludes that J asset management company should adopt a corporate focus strategy focusing on the business restructuring of enterprises in distress.The measures include focusing on business,improving management and introducing strategic resources.In addition,the supporting measures of implementing focusing strategy are also discussed from human resources,corporate culture and informatization.