Research On The Performance Management Mechanism Of Chain Brand Stores

In recent years,with its own operating characteristics and development advantages,chain operation has been promoted and applied by many enterprises and has become a more mature business model.At the same time,with the continuous deepening of the sharing economy in enterprises,the barriers between different scenarios,different subjects and services have been broken,and the efficiency of resource allocation and operating efficiency have been improved.Under the background of continuous updates and iterations of new technologies,many domestic companies have integrated the chain business model with the sharing economy concept,relying on their unique products and services and strong capital support to quickly seize market share and vigorously develop chain operations.Each store leverages the brand influence of the company and various advantageous resources to form the characteristics of regional scale and decentralized operation.However,as the scale of chain companies continues to expand and the number of stores continues to increase,the risks of chain operations are becoming increasingly significant.The operation and management of each store has an increasingly greater impact on the value of the company’s brand.Management status,how to deal with the relationship between the store and the company,the relationship between the employees in the store,and the realization of the company’s strategic goals make it more important to complete the company’s mission.Based on the integration of strategic management and the sharing economy,this article uses a combination of management tools such as target management,strategic maps,and the Boston Matrix to select a banner for the foot health industry with a more mature chain operation model—P Company P.As a case company,combined with the performance management of P company chain brand stores,it analyzed its store performance management mechanism in-depth.Through the three links of performance planning,performance control,performance evaluation and incentives,the internal management elements of the enterprise are integrated to give play to the overall effectiveness of each store.Finally,the following conclusions are reached: performance management is process management,which can promote the achievement of corporate strategic goals while promoting the maximum performance of the organization.Chain management companies can use this management tool to refine their strategic goals to each store,and by building a performance management mechanism,they can give play to the overall effectiveness of the store and improve their management level.