Study On The Competitive Strategy Of S Refining&Chemical Company

Under the background of supply side structural reform,the contradiction of excess production capacity of domestic refined oil is becoming increasingly prominent,new technologies represented by new energy vehicles are developing rapidly,the reform of oil and gas industry continues to deepen,and refining and chemical enterprises are facing huge market competition pressure.The development of state-owned refining and chemical enterprises has a deep foundation,but there are shortcomings in many aspects,such as technology,human resources,operation and management,etc.,while the inland small and medium-sized refineries are at a disadvantage in terms of location conditions,processing scale,etc.,and the development prospect is worrying.In order to explore the survival and development path of inland small and medium-sized refineries,this paper takes Hebei s refining and chemical company as the research object,takes the research of competitive strategy as the breakthrough,uses the relevant theories of enterprise strategy to analyze,and strives to put forward valuable suggestions for its subsequent sustainable and healthy development,at the same time,it also provides reference for other enterprises facing the same problems in the refining and chemical industry.Hebei s Refining & Chemical Co.,Ltd.is a branch directly under China Petroleum & Chemical Co.,Ltd.It is a medium-sized Refining & chemical enterprise engaged in refining and chemical production with international crude oil as the main raw material.The comprehensive refining processing capacity is 8 million tons / year,and the chemical caprolactam production capacity is 200000 tons / year.Through literature research,questionnaire survey,interview survey and other methods,first of all,using PEST and Porter five forces analysis model and other tools,this paper analyzes the macro environment and micro environment,as well as internal resources and capabilities of s refining branch,and determines the opportunities,threats,advantages and disadvantages of s refining branch through EFE and IFE analysis matrix;second,using SWOT-QSPM model to select The development strategy of s Refining & Chemical Company is put forward.Combined with the strategic deployment of the group company and the feasibility analysis of the basic competitive strategy,the selection of its differentiated competitive strategy is determined.Finally,according to its strategic positioning and selection,three differentiation directions and seven guarantee measures for the implementation of the strategy are put forward.In the process of studying the competitive strategy of s refining and chemical company,combined with the new development trends,the paper comprehensively uses the emerging theories such as blue ocean strategy and flexible strategy,and under the background of supply side structural reform,transformation and upgrading development,seeks the sustainable and healthy development path of small and medium-sized refining and chemical enterprises,and strives to achieve the goal of "point to area",so as to provide certain reference for the development of small and medium-sized refining and chemical enterprises.