Research On The Impact Of Wechat Marketing Impact Factors On Mom Group's Participation

With the rapid development of Internet technology,the Internet consumer market has also maintained sustained development.More and more people choose to purchase goods on WeChat other than traditional online shopping platforms such as Taobao,Pinduoduo,and JD.com.Consequently,the new marketing method of WeChat marketing has rapidly expanded.Undoubtedly,it has also revealed its limitations with the continuous development of WeChat marketing.For example,many users think that commercial WeChat marketing violates the original intention of the circle of friends to share life,and has violated its original intention of socializing.In other words,it is no longer a pure social software.For this marketing method of WeChat marketing,the dividend era is early has ended.For merchants,the marketing methods of WeChat can no longer bring huge benefits.The marketing methods used in WeChat,such as purchasing,swiping ads,and group buying,are obviously outdated,and the consumption power brought by WeChat marketing is gradually weakening.It is for this reason that WeChat marketing needs to rely on scientific theoretical analysis as a support to identify the impact factors of WeChat marketing and understand the reasons that directly affect people 's participation in WeChat marketing activities.Based on above analysis,WeChat marketing can do things according to the marketing rules and it could be rejuvenated.Through combing the previous research on WeChat marketing,this article selects the Baoma group in Shijiazhuang City,Hebei Province as the research object of this article.And based on historical research results,we established the WeChat marketing marketing influence factor-WeChat marketing acceptance-Baoma group Participation research model to understand the relationship between various factors that affect WeChat marketing.Through empirical research,it is concluded that:(1)WeChat marketing impact factor has a positive impact on WeChat marketing acceptance;(2)WeChat marketing acceptance has a positive impact on WeChat marketing participation;(3)WeChat marketing acceptance has played a role Mediating Role.Through the analysis in this article,we optimize the research on WeChat marketing in academia,and we put forward some substantive countermeasures and suggestions for these companies which carry out WeChat marketing:(1)The enterprise should strengthen its own micro marketing and WeChat marketing awareness;(2)The enterprise should strengthen the interaction with the customer and maintain the customer information;(3)The enterprise should focus on shaping the brand image;(4)The enterprise should guarantee the security of payment environment(5)The enterprise shall ensure that the customer receives the product on time;(6)The enterprise shall do pre-sale and after-sale work;(7)The enterprise shall screen the information pushed by the public account.And we also put forward some substantive countermeasures and suggestions for individuals who engaged in WeChat marketing:(1)Avoid brushing screens in the circle of friends;(2)make good use of personal WeChat public accounts;(3)strengthen interaction with WeChat friends;(4)use other online platforms to expand the network of friends;(5)organize gift-giving activities in a regular period.