Research On The Marketing Of Wechat In The Context Of Micro-communication

With the rapid development of mobile Internet and mobile social networking platform,micro propagation era.A new business model of mobile providers through mobile social networking platform using social entrepreneurship gradually rise,the popularization and consummation of which relies on WeChat,micro business as an emerging industry.Since the rise of A new force suddenly rises.from 2013,micro business market continues to grow and industry practitioners continue to surge,ushered in the "all share a spurt of development for all suppliers,as of the end of 2016 micro business nearly 30 million employees,creating transactions amounted to five hundred billion yuan,in the electronic commerce in the proportion increased rapidly,to bring a certain degree of business transformation,but also a real impact on development the economy of our country.Micro entrepreneurs problem is the concern of the community.But as a new industry because of the rapid development and has been in the unattended state,in its rapid development at the same time also cannot avoid the emergence of a lot of chaos in the industry,the relevant national regulatory authorities have begun to pay attention to the market.The day before the State Administration for Industry and Commerce began to stand on the derivative: inclusive supervision,to encourage innovation.Positive reports,CCTV news channel of micro business,greatly affirmed the derivative create social value,reflecting the state of the micro industry attention and expectation.After several years of market development,purification and evolution,the time derivative of the survival of the fittest,from the initial to the barbaric growth slowly began to pay attention to the quality of products,is a good faith to ignore from respected integrity process,gradually into a standardized period.But the information in the mobile Internet technology continues to change,explosion,market changes micro environment,business groups need to shift toward standardization,specialization,group industrial operation in order to maintain a healthy ecological adaptation of economic and social development.This is the foothold of this article,the author will combine marketing,information communication,network communication technology,social psychology theory in view of the current market,micro business development trend,the fission through the sharing of research in the field of WeChat marketing communication,brand communication and marketing share economy,combined with WeChat marketing research micro business marketing in the brand building,hailun operation,team management,sales and other business marketing communication strategies,to provide reference for the future more micro entrepreneurs crowd.