Research On The Characteristics And Models Of Behavior Of Family Intergenerational Tourism From The Perspective Of Adult Offspring

In his report at the 19 th National Congress of the Communist Party of China,Xi Jinping proposed: actively respond to the aging of the population,build a policy system and social environment for old age,filial piety,and respect for the elderly,promote the integration of medical and nursing,and accelerate the development of the cause of aging and industry.With the economic development and the continuous improvement of the social welfare system,adult children should pay more attention to their higher level spiritual needs while meeting their parents 'material needs;tourism activities as a normalized spiritual level just need,and have successfully gone Enter every family in China,and enter the elderly life of every elderly person.In the context of an aging population,family intergenerational tourism,as a special form of meeting the needs of the “spiritual level” of the elderly and increasing mutual understanding and support among members of different generations,has gradually become popular in Chinese family life.Wide attention from all walks of life.Academic research on family intergenerational tourism is not only conducive to adjusting and optimizing the interactive mode of family intergenerational tourism behavior,even promoting family and social harmony.It is also beneficial for tourism enterprise to deepen research of tourism market,design personalized products and refine marketing of the market promote.It is more conducive to the relevant government departments to have a deeper understanding of the role of family intergenerational tourism in promoting active aging and provide for the formulation of industry-oriented policies to promote aging Theoretical basis.Through relevant research at home and abroad,it is found that family intergenerational tourism mainly takes the “intergenerational tourism” behavior itself as the research object and lacks the interactive analysis and sociological interpretation of the family intergenerational tourism behavior subjects.In order to further expand the application of interdisciplinary,this research based on the economic theory of “demand-motivation-behavior” and the sociological theory of intergenerational solidarity,following steps of topic selection,pre-investigation,revision plan,formal survey(online survey,offline survey),data processing,model calculation,the results analysis to start work.In this study,the intergenerational solidarity scale was revised based on the characteristics of the intergenerational relationship between the “parent” and the “adult offspring”.The questionnaire survey was used to collect sample data.The descriptive analysis,chi-square test and other measurement models were used to calculate the results,which revealed Motivation,demand and panoramic behavior characteristics of family intergenerational tourism under specific research subjects,scientifically clustering different models of family intergenerational tourism;and then using in-depth interview content as raw data,using NVIVO11.0 content analysis software,through grounded theory Step-by-step coding constructs a framework system of family intergenerational tourism behavior and analyzes the characteristics and influencing factors of different models of family intergenerational tourism.The characteristics and patterns of family intergenerational tourism behavior are comprehensively explored through quantitative and qualitative methods.The results show that:(1)The positive demand of family intergenerational tourism is significant,and the negative demand is affected by the independent personality of adult children and parents,and the generation of travel ideas.Factors such as intergenerational differences and physiological defects of older generations;tourism motivation has the characteristics of no gender difference and the significant impact of adult children 's age,education level,family structure,and monthly income,and time and income affect family intergenerational tourism needs.The main objective factors for the realization rate of motivation conversion;the characteristics of family intergenerational travel behaviors are low-frequency,short-to-medium-temporal,and short-distance.The classic cities such as Beijing,Shanghai,and Sichuan are the preferred spatial characteristics of tourist destinations.Trains(high-speed rail)and self-driving travel,the same mode of transportation,the trend of healthy eating in restaurants and restaurants,the diversified choices of accommodation,and the characteristics of tourism consumption dominated by adult children.(2)Family intergenerational tourism is divided into four models: mature,growing,starting and indifferent.It is constructed with push-pull factors,motivation and demand,tourism behavior characteristics,intergenerational behavior,intergenerational relationship and revisit Choose the framework of the family intergenerational tourism model in the main category,and empirically analyze the characteristics of different models on this basis: the mature family intergenerational tourism model has the tourist attributes of high frequency travel,the economic attributes dominated by adult children,and close family relationships The social attributes and the characteristics of mutual filial piety coexistence model;the growing family intergenerational travel model has the main characteristics of family intergenerational travel behavior and deviates from the authoritative filial piety coexistence model;The characteristics of the family intergenerational relationship and authoritative filial piety coexistence model;the indifferent family intergenerational tourism model has the characteristics of alienated family intergenerational relationship and parent-led economic attributes;the impact of demographic variables on the differences between different models is represented by gender and There is no significant effect on academic qualifications,but the age,family structure and monthly income of adult children are significantly affected.Based on the conclusions of the research on the characteristics and models of family intergenerational tourism behavior,this study proposes suggestions for further innovation and development of family intergenerational tourism from three levels: innovating a new model of family tourism for senior living,and integrating family intergenerational tourism into the pension model;tourism The market develops a new direction for the tourism market with the help of intergenerational family travel products,personalized marketing at the core of "home" and distribution channels for "senior institutions" and company combinations;all sectors of society are driven by the government and the market to guide the harmonious atmosphere of the family and ultimately Achieve multiple benefits.