Research On "Three Squirrels" Marketing Strategy

With the development of China's market economy and the continuous improvement of people's living standards,a prosperous economy has brought rapid development of various industries,and market competition has become increasingly fierce.This is an important opportunity for enterprises,but it also needs to face market competition from domestic and foreign companies in the same industry.In addition,the rapid development of Internet technology has become more and more widely used in the development of enterprises.The application of Internet technology can be more Quickly and efficiently find target customers,tap potential customers,implement marketing strategies in market competition,and achieve economic benefits in market competition.The formulation of marketing strategies has received increasing attention and attention from enterprises in the current fierce market competition environment in China.Especially in recent years,the application of big data and cloud computing technologies in Internet technology has made more enterprises pay attention to marketing strategy formulation and Implementation,more efficient and adequate acquisition of potential customers.In recent years,based on the development of Internet trading platforms and Internet technology,a number of commercial companies based on Internet technology applications have emerged.These Internet companies use big data and cloud computing to identify customers and allow their marketing strategies.More efficient implementation,thus promoting the economic benefits of enterprises.The thesis takes the "three squirrels" of a snack retail company as an example,and uses the literature research method,case study method and questionnaire survey method to deeply study the current status of the current "three squirrels" marketing strategy.In the investigation and analysis of the data after the implementation of its marketing strategy,to determine the current problems in the marketing of the company,and to make certain recommendations.A questionnaire survey was conducted on the experience perceptions of customers and operators of the "Three Squirrels".In the research,it was found that there are still imperfect product systems in the marketing of the "three squirrels".The homogeneous products of the same network have serious homogeneity,the price advantage is not obvious,and the channels are relatively limited.,The problem of weak attraction.Aiming at these problems in combination with marketing-related theoretical foundations,we putforward suggestions for enriching the product system,focusing on product differentiation,focusing on cost control,strengthening channel development,and enhancing promotion efforts,in order to provide reference and inspiration for the marketing strategy of "three squirrels".