A Study On The Development Countermeasures Of Agricultural Products E-Commerce In Fujian Province

National economic and social development of the thirteenth five-year plan,proposed to increase agricultural products circulation system and market environment construction,construction of rural distribution service network,promote rural electricity business development.In 2015,the General Office of the State Council issued a guidance on promoting the development of rural e-commerce,the Ministry of Agriculture and other three ministries issued the "Promote Agricultural e-commerce development action plan"and other relevant documents notice,2017,the CPC Central Committee and State Council issued a Documents,for the first time will be listed separately rural electricity providers.These initiatives fully reflect the Party Central Committee and the State Council on the rural electricity business attaches great importance to and further deepen the understanding.In the "Internet + agriculture" under the background of the strategy,the Internet integrated use of agricultural e-commerce has gradually become one of the important signs of agricultural modernization.2017 is the implementation of the "thirteen five" an important year of planning,increase the development of e-commerce of agricultural products,rural economy can provide an effective basis for the development of support,can effectively enhance the competitiveness of agricultural products in our province.Fujian Province,the construction of new rural areas for many years,the provincial government issued a series of policies to encourage the development of rural agriculture and rural areas in Fujian Province,the use of the Internet is getting higher and higher for the development of electricity in rural areas to provide a very good objective conditions,Business fundamentals are increasingly consolidated.But the province of agricultural products business and the rapid development of the Internet industry has been out of sync,a variety of different types of agriculture in the use of electricity in the use of this tool did not find and Fujian Province,the actual situation of agricultural products and their own situation to match the operating mechanism,the existence of information Regional development is not balanced,the utilization rate of electricity providers platform is not high,the net sales of agricultural products standards are not unified,involving agricultural products is not smooth and other issues,affecting the Fujian agricultural products in the network sales competitiveness.In this paper,based on the theory of "Internet + agriculture",based on the theory of competitive advantage,transaction cost and business model innovation,this paper uses the five-force model and SWOT analysis method to analyze the current situation of Fujian's current agricultural products e-commerce This paper analyzes and analyzes the typical cases of e-commerce of agricultural products in Fujian Province,and proposes to build the standard system and logistics system of agricultural products by creating the whole industry chain cloud platform of agricultural products under the background of "Internet+",Cultivate the good environment of agricultural products,and promote the formation of good operation mechanism and mode of agricultural products in Fujian Province,and enhance the market competitiveness of Fujian agricultural products e-commerce.