Study On The Development Strategy Of AvePoint Company

In the 1950 s,with the birth of the first electronic computer,the software industry also emerged.After decades of rapid development,the software industry has become an important strategic industry in various countries around the world.Each stage of software development has its own unique Internet technology.In this era,the hottest technology is cloud computing.It is seen as the next revolution in the tech world.From the beginning of Amazon's founding of AWS,cloud computing was only a small experimental field.To this day,cloud computing has suddenly grown into a huge industry and ecology.This is not only a huge space full of rich imagination,but also the Red Sea where many software vendors are beginning to fight.AvePoint Company is a company with an international software company independent intellectual property right.In recent years,with the rise of cloud computing in the software industry,AvePoint has also adjusted its business direction in a timely manner,leveraging the huge development prospects of cloud computing to enhance its business capabilities and better adapt to future IT development trend.However,in order to maintain a long-term advantage in the current field,the company's current development process still faces increasing industry competitors,the market needs to be more clearly positioned,business assets cannot be fully utilized and other problems.Only by solving these problems as soon as possible can we help company achieve the future steady development.Through the study and research of strategic management theory,this paper refers to the relevant literature of strategic management and software industry and uses the PEST analysis method and the Porter five-force analysis method to comprehensively sort out the industry and market conditions of AvePoint Company.Make the company understand their industry status more clearly and identify potential opportunities and challenges.Summarize the advantages and disadvantages of the company itself,the major opportunities and threats it faces,and use the SWOT analysis model to help the company choose a strategy suitable for its own development,and then formulate a reasonable strategic plan.At present,AvePoint is in a steady growth stage.With more than ten years of experience in the existing field and customer accumulation,it can ensure a stable growth in turnover,but this area is also attracting more competitors to influx,and gradually eroding AvePoint's existing market share.Faced with such an industry development situation,if company wants to maintain rapid development and sustained profitability,it needs to transition to diversified development,and at this stage adopt a development strategy that combines SO and WO.Give full play to the own advantages and use the current brand effect and industry accumulation to get rid of the limitations of a single technology platform,thereby enhancing the competitiveness of company in the industry.On the one hand,we adopt a growth strategy,continue to cultivate in the existing market extension,and continuously improve the company's service capabilities and levels in order to better enhance customer stickiness and stimulate potential sales;on the other hand,implement a reverse strategy to replan and clarify itself business development direction,through the adjustment of corporate culture and organizational structure to improve employee efficiency and the core competitiveness of the enterprise,so as to promote enterprises to quickly win the market in new entry areas.Finally,in order to enable the development strategy of AvePoint Company to be effectively implemented,to ensure that the strategic goals at all levels are achieved on schedule,safeguard measures have been formulated from corporate culture,organizational structure,human resources to risk prevention and control.