Strategic Management Studies On Shenyang International Software Park Development Countermeasures

When the world into the information century, software and information services industry as the core of information industry has become the new page and the world’s largest industry. It is promoting the software industry become a pillar industry in national economic development. Software services industry as a "pollution-free, micro-power consumption, high employment," that is supporting economic and social development. It has high growth than other high-tech industry and the high correlation to traditional industries such as high permeability characteristics. It is the necessary support for the integration and industrialization.Domestic software industry has proved that software park is a key element of the software industry development. It has always played an important role as vehicle in software development and information services industry. It requires providing complete necessary elements of the industry gathering platform for the development of a software company, implementing the collaborative interaction of various elements to maximize the effectiveness of the various elements.Firstly, the essay analysis the elements of software park development. From external perspective, it is including the city’s industrial structure, government guidance, the government’s industrial policies and the city’s natural conditions. From the internal perspective, it includes the park’s infrastructure, working conditions and development of industrial service platform, etc. It will also affect and constrain the development of software parks.Then, compare Shenyang International Software Park to other software parks in Shenyang that Shenyang International Software Park can find the gaps and shortcomings. Although It is the largest existing software parks in Shenyang, but the software park and the famous still a big gap compared to which the park not only in size, facilities, etc.. It is more important to performance industrial development in the corresponding services.Finally, research find the Shenyang International Software Park Development strategy is in several ways. The first, give a clear positioning the park, the park mainly provide services to what types of enterprises. The Second, what kind of park needs to build a platform in order to better serve the enterprise; The third, park to form unions or associations to establish which organizations can better integrate the resources of the enterprise and fully utilized; The fourth, the park needs provide what kinds of government policy support to allow enterprises with a better industrial environment.