The Strategy Research On Development Of Baoding Software Industry

This thesis studied systematically the development strategy of Baoding softwareindustry. Firstly, by analyzing completely the complex, changeful externalenvironment factors, including the national industrial policy, software technicalenvironment, industrial characteristic as well as market condition, etc. , which arefaced by Baoding software industry, the thesis found out the opportunities whichshould be taken and the threats that should be evaded. Secondly, it analyzed in depththe internal condition in four aspects that consist of product sale situation, researchability, organization structure and human resource, worked out the strength andweakness of the Boding software industry. Thirdly, the thesis constructed the EFE(external factor evaluation) matrix and the IFE (internal factor evaluation) matrix,coming up with the SWOT (strength, weakness, opportunities, threats) matrix. Withanalyzing the three matrices above, through matching and evaluating the strength,weakness, opportunities and threats, the thesis determined the mission and aim ofBaoding software industry, put forward optional decisions of development strategythat might be adopted by Baoding software industry. Finally, using the QSPM(quantitative strategy planning matrix) tool, the thesis gave out the prioritized strategy,"low cost strategy", which Baoding software industry should exploit. At the end of thethesis, it raised some means according to carrying out the strategy.